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Analyst Opinions
Key Trends in Culinary Tourism
This report provides analysis of traveler types and key market trends which are contributing to a key segment within tourism currently – culinary tourism. Major and upcoming destinations are assessed, along with an analysis of key trends to provide valuable insight. Challenges along with opportunities in the industry are explained in relation to industry examples. Key Highlights Culinary tourism refers to trips in which the exploration of local gastronomy plays a central role in the overall traveling experience. Whereas some...
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Thematic Analysis
Social Media in Travel & Tourism - Thematic Research
The three main types of organization in the tourism industry that use social media regularly are government, commercial and non-profit organizations. A common denominator is that all three of these types of organization utilize social media to run promotional campaigns. This report looks at how various travel & tourism stakeholders use social media and assesses the success of several campaigns.
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Analyst Opinions
Tourism Destination Market Insights: China (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities
As the fourth largest inbound destination, the People’s Republic of China aims to enrich the quality and socio-economic development of tourism throughout the nation. Declared in the ‘Outline for National Tourism and Leisure’ (2013-2020) the strategy aims to improve the quality of life, tourism services, infrastructure, tourism product development (such as rural and red tourism), develop public services nationally and generally enhance the quality of overall services. City breaks, cultural tourism and backpacking are some of the most avid types...
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Case Studies
Case Study: Halal Tourism - An insight into a growing niche tourism trend
This market is growing fast, from 140 million travellers in 2018 to an estimated 230 million in 2026, representing US$300bn in travel expenditure, excluding the Hajj. Demographics is an important factor for the development of halal tourism. Indeed, Islam is the fastest growing religion in the world and it represents a quarter of the world population, creating great potential for tourism. Focusing only on the halal part of the offering is an error. Indeed, besides the efforts made to match...
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Analyst Opinions
Key Trends in Wedding Tourism
GlobalData’s Tourism Insights Report "Key Trends in Wedding Tourism", looks at the key trends & issues within the wedding tourism segment, as well as the opportunities and threats. It also offers an insight into key destinations, traveler groups, and into the strategies of destinations looking to attract wedding tourists. This report provides analysis of traveler types and key market trends which are contributing to a key segment within tourism currently - wedding tourism. Major and upcoming destinations are assessed, along...
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Sector Analysis
Tourism Destination Market Insights: Eastern Europe (2019) - Analysis of destination markets, infrastructure and attractions, and risks and opportunities
This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Eastern Europe. This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Eastern Europe as a destination market.
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Sector Analysis
Global Car Rental (Self Drive) Market to 2022 - Market overview and insights for the car rental market to 2022
GlobalData’s car rental market report provides in-depth analysis of the key market trends that are shaping the future of the car rental market globally. Detailed market insight is provided at a regional level and company profiles for the leading players are also provided. GlobalData’s car rental market report provides in-depth analysis of the key market trends that are shaping the future of the car rental market globally. Detailed market insight is provided at a regional level and company profiles for...
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Thematic Analysis
Big Data in Travel and Tourism - Thematic Research
Big data is increasingly important for travel and tourism companies as the sheer amount of data collected needs to be properly analysed to make informed decisions. This thematic research report takes an in-depth look at the theme of big data and the impact it has on the industry, its players, and also on tourists. The report covers the main themes occurring in the industry, real-life case studies a unique thematic analysis of the impact on the industry including recommendations for...
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Thematic Analysis
Virtual Reality in Travel & Tourism - Thematic Research
Personalization is a theme which is growing in importance within the tourism industry; because of this, more companies are realizing the potential of Virtual Reality (VR) in terms of creating bespoke marketing campaigns for aspiring travelers, instead of viewing it as a gimmick. This thematic research report takes an in-depth look at the theme of VR and the impact it has on the tourism industry. The report covers both positive and negative trends which the technology has created in the...
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Analyst Opinions
Tourism Destination Market Insights: Japan (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities
This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Japan as a destination market. In being the world’s fastest growing travel destination, Japan has become the world’s 11th most visited country. Japan National Tourism Organisation (JNTO) released a strategy to further boost the economy. The strategy aims to increase international visitors to 40 million by 2020 and to 60 million by 2030. City breaks and cultural tourism are the most...
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