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Case Studies
Beardo – Success Case Study
Beardo is an Indian male grooming brand that offers a variety of beard, moustache, and haircare products along with skincare and bath care products. Launched in September 2015, Beardo's revenue increased almost sixfold from INR83.8m ($1.3m) in 2017 to INR483.2m ($1.3m) in 2019. Marico bought 43% of Beardo in November 2017 and acquired the remaining stakes in July 2020. Two Indian youths, Ashutosh Valani, who started his entrepreneur journey with e-commerce venture Aj ki Item, and Priyank Shah, who had...