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Consumer Insights
Global Executives Survey: Plastic Packaging, Sustainability, and Disruption
Executives identify that Government legislation and ongoing global revolutions against plastic are playing significant role in causing shift in the market dynamics and changing the product development strategies altogether within the packaging industry. Global initiatives are being taken to reduce the consumption of plastic on a large scale, especially, packaging manufactures (85%) who are likely to change their product development strategies. Under such circumstances, businesses are intent to focus on recyclable plastics material and to some extent towards non-plastic materials...
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Consumer Insights
TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets
As society grows to become increasingly individualistic, consumers are actively seeking out products that meet their specific gender needs, be those physiological or cultural. Naturally, this trend is prominent in personal care; however, as unnecessarily gendered products and controversial pricing headlines have hit the media, the trend's prominence is quickly expanding across food, beverages, and other categories.