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Case Studies
Success Case Study: Guerlain Lipstick China
"Success Case Study: Guerlain Lipstick China" covers the 2016 launch of an online marketing campaign for lipstick centering on a male celebrity. The innovative campaign became an instant success, as shown by record-high views and likes and skyrocketing sales of the brand's lipsticks. Going against the usual practice of hiring female celebrities to promote women’s cosmetics, French luxury brand Guerlain launched a social media campaign in China in collaboration with local male heartthrob Yang Yang, tapping into his large fanbase...
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Sector Analysis
OTT Video Content, Pricing, and Market Opportunity in Asia-Pacific – 2019
APAC markets vary significantly different in terms of demographic composition, income levels, and telecom infrastructure development. SVoD is steadily growing across APAC markets, while it is nearing maturity in others. However, as a whole the APAC SVoD market is is expected to grow relatively fast due to growing portfolios of local and foreign content, live moble , increasing smartphone adoption, and bundled mobile/SVoD telco offers. SVoD subscriptions are expected to average double digit growth over the next few years to...
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Analyst Opinions
MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success
The most preferred business model in the Emerging Asia is Niche which is being adopted by 29% of the total MVNOs present in the region, catering segments including youth, immigrants, students and health enthusiasts. This is followed by the Business and Retail MVNO models which are adopted by 18% and 16% of the MVNOs respectively. M2M and Roaming Business models are least popular in the region. Pyramid Research projects growth of MVNOs will be robust in the region due to...
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Analyst Opinions
Pay-TV and OTT Video Market Trends in Asia-Pacific
‘Pay-TV and OTT Video Market Trends in Asia-Pacific’, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the video entertainment market in Asia-Pacific. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers. Pay TV penetration in the Asia-Pacific region is set to increase slightly through 2024, weighed down by cord-cutting trends where more and more households are swapping out their pay-TV...
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Thematic Analysis
Cloud Computing in Consumer Goods – Thematic Research
We see seven broad investment theme categories in 2018: Big Data and artificial intelligence: machine learning, voice, virtual & augmented reality, data centers, cybersecurity, cloud computing Internet of Things (IoT): automated home, autonomous vehicles, industrial IoT, medical IoT, wearable tech, ambient commerce FinTech: cryptocurrencies, blockchain, initial coin offerings, mobile payments, crowdfunding Digital media: internet tv, ecommerce, social media Advanced manufacturing: robotics, 3D printing, genomics, quantum computing Sustainability: electric vehicles, batteries, sharing economy Macro and regulation: M&A, net neutrality, data privacy,...