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Sector Analysis
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Consumer Payments Country Snapshot: France
Issuers are getting contactless cards into the hands of consumers, but many are either unconvinced of the technology’s benefits or concerned about security. Payment providers will need to invest in educating consumers on the benefits of contactless technology and strengthening the technology’s value proposition. E-commerce continues to account for the vast majority of online purchases in France. However, m-commerce is gaining ground, with its share of online purchases quickly growing from 1% in 2010 to 12% in 2014. Payment providers...
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