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Consumer Insights
TrendSights Analysis: Digital Consumption; Understanding digital culture
The overall time spent consuming digital content has already surpassed all other media sources altogether (TV, radio, print), which represents a new shift in the way consumers are engaging with digital consumption. In order not to be excluded from the digital world, brands are developing omni-channel strategies as a way to diversify their sales sources and to create a seamless experience for the final consumer. Brands now have to deal with an online community connected on a 24/7 basis, relying...
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Thematic Analysis
Generation Hashtag in Retail – Thematic Research
At a rough estimate, Generation Hashtag (those born between 1991 and 2005) makes up one-quarter of the world's population. With the influence of this demographic set to increase over the next decade, as its members continue to enter the workforce, retailers must learn to adapt to this new breed of consumers which demand a personalized, convenient, and omni-channel experience.