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Company Insights
Aldi, Germany (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Aldi enjoys a diverse customer base with majority comprising of middle-income households with 53.8% of the customer base belonging to €25,000 to €79,999 income bracket, owing to its strong mass market positioning, which generated 10.7% of Germany’s food & grocery share in 2020. Aldi’s majority of customer base comes from middle class income group because this group is attracted by the price tag while focusing on product’s quality. In 2021, Aldi Group's sales stood at US$107.3 billion. The pandemic-related additional...
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Company Insights
FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
FamilyMart’s customer base has a large proportion of middle-aged consumers (50.0% of its shoppers are aged between 35-54 years) with a slightly higher proportion of male consumers (53.5%). Nearly half (44.4%) of its shoppers are in the middle-income bracket and a lesser percentage from low-income group consumers (11.6%). This trend in income groups stems from its value proposition of quality items and services available for instant consumption which attracts shoppers looking for better quality products willing to give an extra...
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Case Studies
Virgin Voyages Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Officially launched in 2016, Virgin Voyages is the Virgin Group’s brand set to disrupt the cruise sector by offering a product aimed at the younger cruise demographic. Bringing the Virgin flair and playfulness that has been seen across its airline and holiday business, the cruise line will provide a fresh perspective to cruising and be well-positioned to attract the rising demand from younger cruisers. Key Highlights - Virgin Voyages has set out a bold vision by adjusting many longstanding traditions...
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Sector Analysis
Choosing a Wealth Manager: the Decision-Making Process in the UK
While triggers for seeking advice differ across segments, the need for advice is centered on events where the consumer is gaining access to substantial funds, such as retirement or inheritance. Individuals in higher income bands are unsurprisingly more willing to pay for advice, but uptake can be boosted through education and the promotion of a trusted brand. Given HNW investors’ tendency to spread their assets across multiple providers, becoming a one-stop shop is critical as it means investors are less...
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Consumer Insights
COVID-19 Survey Snapshot: Impact on Consumer Behavior in Asia-Pacific – Week 7
GlobalData is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The three countries in scope for Asia-Pacific are Australia, China and India. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This...
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Sector Analysis
Tourism Source Market Insight: Japan
GlobalData’s Tourism Source Market Insight: Japan report provides a thorough insight into the Japanese domestic and outbound tourism markets. The report looks at the profiles of Japanese tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Japanese outbound travel market. Key Highlights - Japanese expenditure on outbound tourism is growing at an accumulative...
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Sector Analysis
Tourism Source Market Insight: Japan
GlobalData’s Tourism Source Market Insight: Japan report provides a thorough insight into the Japanese domestic and outbound tourism markets. The report looks at the profiles of Japanese tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Japanese outbound travel market. Key Highlights - Japanese expenditure on outbound tourism is growing at an accumulative...
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Sector Analysis
Cigarettes in Italy, 2019
Cigarettes in Italy, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028. The Italian cigarette market is one of the largest in Western Europe, although sales have recently seen a decline. Volumes stood at 72 billion...