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Thematic Analysis
NewEnvironmental Issues in Retail and Apparel – Thematic Intelligence
Environmental Issues in Retail and Apparel Thematic Report Overview Governments and governing bodies worldwide are enacting a range of regulations surrounding the environment that retailers need to keep abreast of. Scrutiny of retailers’ sustainability credentials and initiatives will ramp up as countries battle to meet emission targets and environmental impacts across their supply chains. Over half of consumers globally agree that they are loyal to brands that support “green” or environmental matters. However, the proportion of consumers who follow this...
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Thematic Analysis
NewIndia Impact on Medical Devices – Thematic Intelligence
India's medical devices sector has been steadily growing in strength and significance in recent years. With a diverse and rapidly expanding healthcare market, India has become an increasingly attractive destination for medical device manufacturers and investors alike. The sector benefits from India's large patient population, rising healthcare expenditure, and growing demand for advanced medical technologies. Additionally, favorable government policies and initiatives aimed at promoting domestic manufacturing and attracting foreign investment have further bolstered the sector's growth. India's medical devices industry...
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Company Insights
NewPing An Insurance (Group) Company of China – Digital Transformation Strategies
Ping An Digital Transformation Strategies Overview Ping An is tapping into the power of artificial intelligence (AI) to improve its business efficiency. AI, big data, cloud, and blockchain are among the key technologies under focus for the company. The annual ICT spending of Ping An was estimated at $2.8 billion in 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Ping An Insurance (Group) Company of China (Ping An) is...
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Company Insights
NewDecoding Enel S.p.A. YouTube Advertising Strategy in Q1 2024
The report on Enel S.p.A's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Enel Formidable Photovoltaic and Enel Formidable Mobility. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Renewable Energy, Energy Storage, Solar Park and Energy Production. Moreover, the report examines the overarching themes of Innovation, Community Engagement, Social Responsibility, Environmental Impact and Clean Energy infused into these campaigns. By synthesizing these...
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Company Insights
NewDecoding Oreo’s YouTube Advertising Strategy in Q1 2024
The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Twist on it, Visual Appeal and Sensory Experience. Moreover, the report examines the overarching themes of Playful Tone, Humor and Engaging Characters infused into these campaigns. By synthesizing these insights, the report aims to...
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Company Insights
NewDecoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024
The report on Procter & Gamble's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Fairy Maxx and Puffs Plus. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Convenience, Efforless Cleaning, Comfort and Relief benefits. Moreover, the report examines the overarching themes of comfort, quality and sustainability infused into these campaigns. By synthesizing these insights, the report aims to provide a nuanced understanding...
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Company Insights
NewDecoding American Express’s YouTube Advertising Strategy in Q1 2024
The report on American Express's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Amex Platinum Card and Amex Delta SkyMiles Platinum Card. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Exclusive Dining Experiences, Luxurious Travel Experiences and Complimentary Breakfast Benefits. Moreover, the report examines the overarching themes of Luxury, Convenience and Adventure infused into these campaigns. By synthesizing these insights, the report...
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Company Insights
NewDecoding Coca Cola’s YouTube Advertising Strategy in Q1 2024
The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Cost Saving, Flavor Diversity, and Refreshing Tastes. Moreover, the report examines the overarching themes of Fun, Casual Conversations, and Energy infused into these campaigns. By synthesizing these insights, the report aims...
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Company Insights
NewCaixaBank SA – Digital Transformation Strategies
CaixaBank SA Digital Transformation Strategies Overview CaixaBank is exploring the use of advanced technologies such as blockchain, artificial intelligence, big data, and robotics to increase its operational flexibility and efficiency. AI, big data, cloud, and blockchain are among the key technologies under focus for the company. The annual ICT spending of CaixaBank was estimated at $1.5 billion in 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications from vendors. CaixaBank SA...
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Thematic Analysis
NewArtificial Intelligence – Executive Briefing (Third Edition) – Thematic Intelligence
Artificial Intelligence (AI) Thematic Report Overview The AI market is forecast to grow at a CAGR of more than 38% between 2023 and 2030. The recent success of OpenAI’s ChatGPT has influenced most of the tech giants to realign their AI priorities. While some of them have been already working on the underlying technology i.e., generative AI (GenAI), they are now rushing for an edge in the new AI era with a flurry of initiatives. The competitive landscape is evolving...