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Analyst Opinions
Sensory and Indulgence, 2020 Update – Driving Demand for more Novel, Authentic and High Quality Consumption Experiences
Sensory and Indulgence is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects consumers’ desire for increased experiential pleasure, intensity, and novelty from the products they consume. As consumers’ experiences have broadened, they have come to expect more from consumer products - a need amplified by the emphasis they are adding on the positive emotional benefits experienced from consumption i.e. feel-good factor. They are also becoming more experimental and...