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Analyst Opinions
Adding Value Through Packaging: Make-Up; Using Pack-Track to identify pack formats and features that make a brand worth paying more for
The make-up sector has seen some notable packaging innovations recently in terms of improved convenience, added functionality, and portability. This report was compiled using Canadean's Pack-Track packaging innovation tool to identify new packaging developments within the category. It discusses special features and benefits of examples we like, and how they fit in with current consumer trends within Canadean's TrendSights framework.