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Analyst Opinions
Italy Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
All-time record heat in Italy has boosted the beer market, particularly the outdoor consumption. The innovation with the local ingredients also helped in the increase of beer market. The specialty and craft beers are more preferred which is benefiting the beer culture. The share of mainstream brands remained stable when compared with discounted beer. The Internalisation has increased the imports of beer.