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Sector Analysis
UK Personal Lines Distribution
Almost half of policies across all of the personal lines markets are distributed through the direct channel. Price comparison site usage has fallen but they remain an important port of call for customers – whether for research, quote comparison, or regular sales purposes. The online channel remains important to consumers purchasing personal lines as the use of digital devices has become ubiquitous and internet usage gains in popularity.
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Sector Analysis
UK Insurance Aggregators 2016
Customers are loyal to their aggregator but not their insurance provider. Policy price is the key determinant for customers purchasing through an aggregator. Aggregators are building a connection with customers through advertising.