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Consumer Insights
TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets
As society grows to become increasingly individualistic, consumers are actively seeking out products that meet their specific gender needs, be those physiological or cultural. Naturally, this trend is prominent in personal care; however, as unnecessarily gendered products and controversial pricing headlines have hit the media, the trend's prominence is quickly expanding across food, beverages, and other categories.