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Analyst Opinions
4G Commercial Strategies in Africa and the Middle East
In the MENA region, operators are increasingly developing online stores and marketing OTT services through OTT partnerships to increase 4G-compatible smartphones and increase data bundle adoption. In sub-Saharan Africa, operators largely rely on informal distribution networks to reach their addressable market and offer promotional data bundles for specific services (e.g., social network data bundles), this will support 4G uptake over the next five years. In the battle for market share, the success of an operator to acquire 4G subscriptions in...