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Analyst Opinions
Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region
"Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the multiplay market in the Americas region, with market size and forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the multiplay market, analyzing key trends on service adoption, and assessing the main drivers and challenges for multiplay service providers to grow in the...
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Sector Analysis
OTT Video Content, Pricing, and Market Opportunity in Asia-Pacific – 2019
APAC markets vary significantly different in terms of demographic composition, income levels, and telecom infrastructure development. SVoD is steadily growing across APAC markets, while it is nearing maturity in others. However, as a whole the APAC SVoD market is is expected to grow relatively fast due to growing portfolios of local and foreign content, live moble , increasing smartphone adoption, and bundled mobile/SVoD telco offers. SVoD subscriptions are expected to average double digit growth over the next few years to...
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Sector Analysis
OTT Video Content, Pricing and Market Opportunity in Europe – 2019
OTT video content service adoption has been gaining traction over the last several years. Despite solid growth, OTT video content did not put pressure over the traditional pay-TV industry which, in some mature markets, has started to generate some customer disconnections. This is the case in some Western European countries, where the increasing adoption of SVoD services has been negatively affecting the traditional pay-TV industry resulting in continuous net subscriber losses in recent years. Despite the demand for SVoD services...
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Analyst Opinions
Pay-TV Market Trends and Opportunities in Asia-Pacific
"Pay-TV Market Trends and Opportunities in Asia-Pacific", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the Pay-TV services market in Asia Pacific (APAC). It delivers quantitative and qualitative insights into the pay-TV market, analyzing key trends and growth drivers in the region. Pay-TV penetration in Asia Pacific (APAC) is set to increase through 2022 buoyed by ongoing economic improvement in South and South East Asia as well as by expansion of FTTH/B broadband networks across APAC,...
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Sector Analysis
OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms
OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflix’s arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend...
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Sector Analysis
OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms
OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflix’s arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend...
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Consumer Insights
TrendSights Analysis: Smart & Connected – Digital-Informed Consumption
The availability of information through online platforms has increased consumer awareness. As consumers become increasingly informed, shopping decisions are impacted and evolve to suit the world around them. Consumers now have instant access to comparisons of price, product quality, and brand ethics. This report will explore the impact of online lifestyles and how they will evolve as internet penetration continues to increase.
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Analyst Opinions
Pay-TV and OTT Video Market Trends in the Americas
Pay-TV and OTT Video Market Trends in the Americas, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the video entertainment market in the Americas. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers. Pay’TV penetration in the Americas is set to decline through 2024 dragged down by ongoing cord-cutting trends in North America (NA), where an increasing number of households...
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Analyst Opinions
Pay-TV and OTT Video Market Trends in Asia-Pacific
‘Pay-TV and OTT Video Market Trends in Asia-Pacific’, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the video entertainment market in Asia-Pacific. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers. Pay TV penetration in the Asia-Pacific region is set to increase slightly through 2024, weighed down by cord-cutting trends where more and more households are swapping out their pay-TV...