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Sector Analysis
Consumer and Market Insights: Spirits in Spain
A recovering economy and low inflation will drive the demand for Spirits in Spain. The Spanish market is being led by the Whiskey category in terms of volume in 2015, while the Rum category leads the Spirits market in value terms. The Tequila & Mezcal category is forecast to register fastest growth among all categories during 2015-2020. On-trade transactions lead the distribution in Spain’s Spirits market. Glass is the most commonly used packaging material in the country’s Spirits market.
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Sector Analysis
Consumer and Market Insights: Spirits Market in Spain
Of the eight categories analyzed, Tequila & Mezcal will be the fastest growing value category, registering a CAGR of 1.6% during 2015-2019 The Spirits market in Spain accounted for nearly one-fourth of the overall Wine & Spirits retail sales during 2011-2014 Bottle is the only container type used for packaging of products in the Spain Spirits market. The Spirits market in the country is highly competitive and is led by players such as Pernod Ricard S.A. and Diageo plc