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Analyst Opinions
Top Trends in Hot Drinks 2017: Taking Inspiration from Outside the Hot Drinks Category, Meeting the Needs of Growing Health-Conscious Consumers, and Creating a Premium Proposition
"Top Trends in Hot Drinks 2017" explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks). This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks - hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as café-style hot...
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Analyst Opinions
Top Trends in Hot Drinks; Exploring the hot tea, hot coffee, and other hot drinks categories
The café culture has made expectations of gourmet tea and coffee the norm. Consumers are now demanding similar quality and variety in their at-home recreations. The brew base origin is more regularly communicated, and while this trend has its roots in the coffee market, it is strengthening in the tea and other hot drinks markets. Healthonism is prominent in the other hot drinks category, where alternative brew bases are gaining traction as a route to a more healthful indulgence. Seeking...