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Consumer Insights
Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category
Mainstream beer, craft beer, and private label beer continue to innovate and offer value propositions designed to meet evolving consumer need states and personalized preferences. Current trends are influenced by economic uncertainty and the online space, shaping the choice process, expectations, and demand in terms of consumption and brand experience.
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Analyst Opinions
Italy Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
All-time record heat in Italy has boosted the beer market, particularly the outdoor consumption. The innovation with the local ingredients also helped in the increase of beer market. The specialty and craft beers are more preferred which is benefiting the beer culture. The share of mainstream brands remained stable when compared with discounted beer. The Internalisation has increased the imports of beer.