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Track & Monitor
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Case Studies
Success Case Study: Hint Water
The soft drinks industry is facing intense scrutiny over the levels of sugar and artificial ingredients used in its products. At the same time, manufacturers face myriad and conflicting consumer preferences, for drinks that are tasty, healthy, low- or no- calorie, natural, and hydrating, which calls for new approaches to soft drink formulation. Many brands embark upon programs of incrementally improving their products in response to such demands, but find that these reformulated products are poorly received by consumers who...
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Track & Monitor
Baby Nutrition Insights – Issue 29
This quarterly issue provides a review of news and analysis for the infant nutrition industry, covering the July–September 2016 period. Market News includes: the Brazilian health ministry has launched a campaign to boost breastfeeding; import tariffs have made baby milk in Ecuador more expensive than elsewhere in South America; in Mexico Aspen has gained a contract to supply infant formula to the social security institute; (Hero) rolls out Beech-Nut Organic Coldpurée in the US; a2 Platinum is Australia’s fastest-growing formula...
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Analyst Opinions
Top Trends in Dairy 2017: Exploring the milk, cheese and yogurt categories
"Top Trends in Dairy 2017: Exploring the milk, cheese and yogurt categories", report focuses on outlining the key consumer and innovation trends currently impacting the core categories in dairy – milk, yogurt, and cheese. These include new product development that aligns with consumer demand for dairy-free milk or appeals to the experimental consumer (e.g. through exploring alternative animal sources for dairy). The desire among consumers to lead healthier lifestyles while maintaining a tasty and exciting diet is clearly reflected in...
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Analyst Opinions
Premiumization Opportunities in Healthy Soft Drinks: Routes for tapping into underserved sectors of the healthy drinks market including innovation opportunities in carbonates, energy drinks, sports drinks, waters, juices and smoothies
"Premiumization Opportunities in Healthy Soft Drinks" reviews consumer survey data and recent product innovation to provide insight into how soft drinks can create more value for consumers in the health and wellness arena. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. The soft drinks industry is facing intense scrutiny over the levels of sugar and artificial ingredients used in its products. At the same time,...