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Case Studies
Montezuma’s – Success Case Study
Founded as a chocolate shop in Brighton, UK in 2000, Montezuma’s has grown to become one of the UK’s largest independent manufacturers of artisanal chocolate, with retail stores in London and Southeast England, a subscription service, and shelf-presence in major retailers. The COVID-19 pandemic has offered new opportunities for premium brands that appeal to consumers' comfort and treating need states. Confectioners, particularly specialists or artisanally rooted brands, can appeal to a consumer base looking for indulgences that can offset the...
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Consumer Insights
Consumer Segmentation Model: Food Tourism
"Consumer Segmentation Model: Food Tourism", report contains a consumer segmentation model regarding the food tourism market based on survey responses. Main objective is to understand the three different consumer segment groups based around food tourism. GlobalData has identified three different types of food tourists worldwide: Foodies, Adventurers, Traditionalists. What else does this report offer? - Detailed market analysis, information, and insights, including: - Historic and forecast tourist volumes and values covering Germany’s outbound tourism sector - Detailed analysis of tourist...
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Sector Analysis
The UK Underwear Market 2018 – 2023
"The UK Underwear Market 2018 - 2023", report offers comprehensive insight and analysis of the underwear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on men's and women's underwear, nightwear and hosiery. Consumer data is based on our 2018 UK...
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Sector Analysis
The UK Footwear Market 2018 – 2023
"The UK Footwear Market 2018 - 2023", report offers comprehensive insight and analysis of the footwear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on women’s footwear, men’s footwear and children’s footwear. Consumer data is based on our 2018 How...
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Sector Analysis
Consumer and Market Insights: Bakery and Cereals in India
Bread & Rolls is the largest category in India’s Bakery & Cereals market in terms of volume, while Cookies (Sweet Biscuits), is the largest category by value. Breakfast Cereals is forecast to register the fastest growth among all categories of Bakery and Cereal products in India during 2015-2020. Convenience Stores represent the leading distribution channel, while Flexible Packaging is the most commonly used packaging material in the Indian market for Bakery and Cereals. Consumer preference for comfort is spurring interest...
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Case Studies
Success Case Study: Whole Earth Peanut Butter
Much attention has been paid in recent years to products positioned around "new" health concerns faced by consumers. With consumers now comfortable with being able to distinguish between healthy and unhealthy products, manufacturers are taking the next step by slowly inculcating ethical and environmental responsibilities into purchasing habits. This coincides with consumers becoming "greener," boosted by government initiatives and campaigns by brands. "Success Case Study: Whole Earth Peanut Butter" is part of GlobalData's Successes and Failures research. It examines the...
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Case Studies
Success Case Study: Caulipower Frozen Pizza – Bringing healthy free-from innovation to a national staple comfort food
"Success Case Study: Caulipower Frozen Pizza", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Caulipower gluten-free cauliflower-based products. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Caulipower is a new brand of gluten-free ready-to-cook cauliflower-based food products. Its first innovation - frozen pizza - features its original cauliflower crust. The brand has made a...
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Consumer Insights
TrendSights Overview: Individualism & Expression – Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space
"TrendSights Overview: Individualism & Expression", is part of GlobalData’s TrendSights overview series. This research explores the Individualism & Expression mega-trend and its relevance across the FMCG sectors, with added focus on retail and foodservice. The analysis covers what the mega-trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last. The Individualism &...
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Consumer Insights
TrendSights: Premiumization & Indulgence; Buying better and more expensive
Baby care products are most likely to be purchased from the premium sector, in line with consumers' willingness to buy "the best they can" for their child. This highlights the importance of relative premiumization; that is trading up from budget to the mainstream, or premium to super-premium, depending on one's resources. In food, Premiumization & Indulgence is both the new wave of comfort eating, using high-end indulgent foods and ingredients as small rewards, and a route to self-branding. The habitual...