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Sector Analysis
Consumer and Market Insights: Prepared Meals in Belgium
The Belgian Prepared Meals market is being led by the Ready Meals category while the Meal Kits category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets account for the highest distribution for Prepared Meals in the country. Terbeke Fresh Food Group and Dr. August Oetker Kg are the leading players in the market.
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Sector Analysis
Food and Grocery Retailing in Belgium – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020
Food and grocery the largest product category, accounting for 59.8% of total retail sales in 2015. From EUR41.8 billion in 2015, the food and grocery retail market is anticipated to grow at a CAGR of 1.89% over the forecast period, to reach EUR45.9 billion by 2020. An increasing number of smaller formats and cheaper product offerings from the major retailers is the major driving factor for food and grocery sales in the country.
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Sector Analysis
Retailing in Belgium– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020
Belgium’s retail sector is currently affected by various macro-economic factors- low inflation and low GDP growth, have ruled the country. However, the economic recovery along with the increase of exports and investments in Belgium are picking up which are sending positive signs of retail growth. On the other hand, high internet penetration, very high mobile penetration, and rising Smartphone sales are expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.