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Product Insights
Quarterly Liqueurs pricing trends in Australia
Consumers' preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices. GlobalData's new report titled "Quarterly Liqueurs pricing trends in Australia" serves as a crucial resource for analyzing pricing...
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Sector Analysis
Country Profile: Spirits in Italy
The Italian spirits sector is led by the liqueurs category in value terms, whereas the specialty spirits category leads in volume terms in 2017. On-trade transactions accounted for the leading share in the distribution of spirits in the country. The consumption of spirits is highest amongst the older consumers in the country. Aperol, Havana Club, and Campari are the leading brands in the Italian spirits sector. GlobalData’s Country Profile report on the Spirits sector in Italy provides insights on high...
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Case Studies
Success Case Study: Aperol in the UK – Remaking the traditional Italian “aperitivo moment” for a young UK audience
Cocktail culture has experienced a continuing internationalization, with beverages and their related indigenous consumption occasions and rituals finding homes aboard among consumers looking for new experiences and social facilitators. Aperol is an Italian bitter liqueur, popularized in its native country as an aperitif, similar to its stablemate Campari. The brand has experienced a significant boost in international popularity in recent years, including in the UK, where it has ascended to the top spot in cocktail choices.