-
Case Studies
Success Case Study: Bira 91 Beer – Spearheading the bottled craft beer movement in India by targeting urban Millennials
In 2015, B9 Beverages launched Bira 91 as a craft beer brand developed in India for the global audience. Bira 91 struck a chord with young urban Indian Millennials with its low alcohol content and flavorful formulation in a market dominated by strong mass-produced lagers, and its unconventional branding. The brand soon went viral, and sales surged, making Bira 91 one of the world’s biggest and fastest-growing craft beer brands. B9 Beverages, an Indian startup company, introduced Bira 91, a...
-
Track & Monitor
Solar PV Asset Transaction Trend – YTD 2017
The research suggests a total of 210 Solar PV deals have been signed globally from January, 2017 to October, 2017 amounting to total of 12 GW. In terms of cumulative capacity, Vietnam (2,370 MW), Mexico (2,120 MW) and the US (1,295 MW) has acquired the top three positions, while Brazil, China, the US and Chile secured the top positions in number of deals signed with 27, 23, 23 and 22 respectively. An interesting trend is noticed in number of deals...
-
Track & Monitor
Wind (Onshore and Offshore) Asset Transaction Trend – YTD 2017
The research suggests a total of 124 wind deals (both Onshore and Offshore) have been signed globally from January, 2017 to October, 2017 amounting to 35 GW in terms of deal capacity. In terms of cumulative capacity, the UK (16,022 MW), the US (5,391 MW) and Germany (2,307 MW) has acquired the top three positions, while the US, China, and Brazil secured the top positions in number of deals signed with 20, 11, and 9 respectively. An interesting trend noticed...
-
Case Studies
Success Case Study: McDonald’s Japan – Investing in market research and modernization to revitalize business and woo back customers
McDonald's Japan had grown into the biggest quick-service restaurant in Japan by 2013. However, the company was hit by a series of food scandals in 2014 and 2015. McDonald's Japan made a strong comeback from the crisis in the following years through a more consumer-oriented approach. Towards the end of 2014, McDonald's Japan was struck by a major food safety scandal, which attracted a huge public backlash and led to a steep decline in guest-count and sales revenues at restaurants....
-
Analyst Opinions
Key Trends in Lodging
This report provides analysis of key market trends, M&A deals, and company strategies in the lodging industry. Major hotel chains are assessed, along with an analysis of alternative accommodation types to provide valuable insight. Challenges along with opportunities in the industry are explained in relation to industry examples. Key Highlights - Many different sectors within the lodging industry now try to personalize their offerings using different strategies. Personalization can be achieved by analyzing data points in the customer’s online journey...
-
Sector Analysis
Impact of COVID-19 on Sports Sponsorship by Airline Industry
Report on the impact COVID-19 has had on the Airlines sponsorship sector.