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Consumer Insights
Flavor Appeal in Gum ; Flavor preferences and innovation opportunities
• Consumer experimentation is fairly high in gum, with almost two thirds of consumers saying they opt for new flavors sometimes or often. This particular audience is most likely to be encouraged to try new flavors by their own curiosity or through a positive sampling experience. • Given the somewhat functional nature of gum chewing, fresh/herbal varieties account for the vast majority of preferences; within this, however, there are regional nuances as to mint type, and beyond.
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Sector Analysis
United Kingdom (UK) Footwear Market to 2024
The UK Footwear Market 2019-2024 report offers comprehensive insight and analysis of the footwear market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on women’s footwear, men’s footwear and children’s footwear. Consumer data is based on our 2019 How Britain Shops...
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Sector Analysis
United Kingdom (UK) Menswear Market to 2024
The UK Menswear 2019-2024 report offers comprehensive insight and analysis of the UK menswear market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The consumer data is based on our 2019 UK clothing survey, using a panel of 5,000 nationally representative UK clothing shoppers....
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Case Studies
Meiji The Chocolate – Success Case Study
Meiji, an established food manufacturer based in Japan, launched a gourmet chocolate bar named Meiji The Chocolate in 2014. However, the product failed to strike a chord with consumers as it lacked a distinct flavor. Subsequently, armed with research, the company revisited its strategy and introduced Meiji The Chocolate in 2016. Meiji offered the product in eight flavors - Brilliant Milk, Comfort Bitter, Elegant Bitter, Framboise, Matcha, Sunny Milk, Velvet Milk, and Vivid Milk - which are segregated into bitter...
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Analyst Opinions
Sensory and Indulgence, 2020 Update – Driving Demand for more Novel, Authentic and High Quality Consumption Experiences
Sensory and Indulgence is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects consumers’ desire for increased experiential pleasure, intensity, and novelty from the products they consume. As consumers’ experiences have broadened, they have come to expect more from consumer products - a need amplified by the emphasis they are adding on the positive emotional benefits experienced from consumption i.e. feel-good factor. They are also becoming more experimental and...