-
Report Bundle
48% offInnovation in Tourism – Report Bundle (6 Reports)
‘Technological innovations have changed the way we travel, and these new developments promise an even more interactive and exciting experience. The advent of social media, IoT, AR and VR, among others play a crucial role in the way we travel. With the introduction of 5G, internet speed has become faster with wider coverage and more stable connections. From online reservations to customized experiences, 5G has increased accuracy and reduced complexity and latency. That means the connectivity between smart devices will...
-
Case Studies
Rise of Google as a Powerhouse in Online Travel Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
This case study looks at Google’s emergence in online travel. It discusses key events selected from an in-depth timeline of Google's rise in online travel, adresses the impact Google has had on OTAs such as Expedia Group and Booking Holdings, selects patents assigned by Google relating to online travel, and considers the opportunities and challenges that Google now faces in this dynamic sector. Key Highlights - According to GlobalData, the global market value of online travel agencies (OTAs) hit ($480.3...
-
Case Studies
Coronavirus (COVID-19) Case Study – The impact of COVID-19 on Booking Holdings
Recent months have been unprecedented in the tourism sector. Travel restrictions, flight suspensions, falling consumer confidence and a slew of negative press are just some of the issues booking platforms are having to contend with. As one of the world's leading online travel agents, Booking Holdings has been severely impacted. Key Highlights - The various travel restrictions and lockdowns implemented across the world since the beginning of the COVID-19 pandemic have had an impact on all travel intermediaries. - First...
-
Sector Analysis
Tourism Source Market Insight – United Kingdom (UK) 2020
GlobalData’s Tourism Source Market Insight - United Kingdom (UK) 2020 report provides a thorough insight into the UK's domestic and outbound tourism market. The report looks at the profiles of British tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the UK outbound travel market. Sun & Beach is the most popular holiday taken...
-
Thematic Analysis
Sharing Economy in Travel & Tourism – Thematic Research
The sharing economy has been one of the biggest disruptors in the travel and tourism industry in recent years. This thematic research report takes an in-depth look at the theme of the sharing economy and the impact it has on the industry, its players, and also on tourists. The report covers the main themes occurring in the industry, real-life case studies a unique thematic analysis of the impact on the industry including recommendations for travel & tourism companies. Additionally, we...
-
Case Studies
Case Study: The impact of COVID-19 on Airbnb
Travel restrictions in place, cancellations increased and therefore occupancy down. Hosts are suffering from minimal income from their properties and Airbnb is suffering from a lack of commission from these bookings. This case study looks at how the COVID-19 pandemic is impacting Airbnb and assesses the company's response. Key Highlights - Airbnb is unique in that the travelers are not their only customers. Hosts use the Airbnb platform to advertise properties, and benefit from the awareness Airbnb has in the...
-
Case Studies
Case Study: Future of the package holiday industry
Following Thomas Cook’s recent demise, many have supposed that the appeal of the package holiday is deteriorating terminally. The rising influence of OTA’s, LCC’s and the emergence of the sharing economy is perceived as threatening the market share of operators. The reality is the package industry is booming but the traditional model of the package holiday is evolving and dynamic packages are growing in popularity as travelers are more inclined to construct and design their own ideal holiday experiences. This...