Accor S.A – Digital Transformation Strategies
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Accor S.A – Digital Transformation Strategies Report Overview
The annual ICT spending of Accor was estimated at $94.2 million for 2021. Accor S.A. (Accor) has been focusing on using mobile payments, wearable technology, artificial intelligence, and the cloud to digitally transform its operations. A major share of the spending is earmarked for acquiring software, ICT services, and hardware from vendors.
The Accor digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, accelerators, incubators, & other innovation programs, technology partnerships, technology introductions, investments, acquisitions, and ICT spending among others.
Total ICT Spending 2021 | $94.2 million |
ICT Spend by Function | Data center, Communications, Network, Application, End-User computing, Management, and Service desk |
ICT Spend by Channel | Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators |
External ICT Spend by Segment | Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others |
Technology Theme Focus | Artificial Intelligence, Big Data, and Cloud |
Digital Transformation Strategies
The company manages and franchises luxury and upscale, midscale, and economy hotels. It operates hotels under various brand names including Raffles, SO Sofitel, Sofitel, Fairmont, Swissotel, Adagio Premium, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF1.
Accor is fostering a digital culture in the organization through dedicated conferences, online training, theme-based communities, in-house social network, where individuals share best practices with the entire network.
To gain more insights on the digital transformation strategies and initiatives of Accor, download a free report sample
Accor Technology Theme Focus
Accor is utilizing a number of emerging technologies including artificial intelligence, big data, and cloud among others for achieving operational efficiency and enhancing customer experience.
Accor Technology Theme Focus
To know about other technology themes under focus for the company, download a free report sample
Accor Technology Initiatives
Accor has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions and technology investments over the last few years. For instance, in 2021, the company enhanced its partnership with Contentsquare, a customer experience analytics provider, to support its customer services. Contentsquare has been providing Accor’s digital team with customer insights to ensure seamless experience across its digital properties, and deliver personalized services based on customer requirements.
For more insights on other technology initiatives of Accor, download a free report sample
Accor ICT Spend by Function
- Data center
- Communications
- Network
- Applications
- End-user computing
- Management
- ICT Service desk
Accor ICT Spend by Function
For more insights on ICT spending by function, download a free report sample
Accor ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
Accor ICT Spend by Channel
For more insights on ICT spending by channel, download a free report sample
Accor External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- ICT services
- Consulting
- Network and communications
- Others
Accor External ICT Spend by Segment
For more insights on external ICT spending by segment, download a free report sample
Scope
This report provides:
- Insight into Accor’s technology activities.
- Insights of its accelerators, incubators, and other innovation programs.
- Overview of technology initiatives covering partnerships, technology introductions, acquisitions and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Accor’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Accor in 2021?
The annual ICT spending of Accor was estimated at $94.2 million in 2021.
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What are the key ICT spending categories by function for Accor?
The key ICT spending categories by function for Accor are communications, data center, network, applications, end-user computing, ICT service desk, and management.
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What are the key ICT spending categories by channel for Accor?
The key ICT spending categories by channel for Accor are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.
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What are the key external ICT spending categories by segment for Accor?
The key external ICT spending categories by segment for Accor are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), ICT services, network and communications, consulting, and others.
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What are the key technology themes in focus for Accor?
The key technological theme in focus for Accor are artificial intelligence, big data, and cloud.
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