Digital Marketing Trends in Age-related Macular Degeneration
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Digital Marketing Trends in Age-related Macular Degeneration Report Overview
Genentech’s Vabysmo.com achieved the highest total traffic across branded age-related macular degeneration (AMD) patient sites in the US, with over two million visits from June 2023 to May 2024. This was followed by Bayer’s Eylea.us. Overall, the highest proportion of traffic to branded AMD websites originated from direct sources followed by organic.
No traffic was detected in the five major European markets (5EU: France, Germany, Italy, Spain, the UK, and Canada) (EUCAN) AMD branded and unbranded websites.
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The ‘Digital Marketing Trends in Age-related Macular Degeneration report provides an analysis of key digital marketing metrics of pharma assets in AMD including branded websites for patients, HCPs, and unbranded sites. Furthermore, the report enlists metrics such as website traffic volume, engagement source, DDA, and paid SEO.
| Key US Branded Websites for Patients | · Eylea.us
· Vabysmo.com · Lucentis.com · Syfovre.com |
| Key US Branded Websites for HCP | · Vabysmo-hcp.com
· Cimerli.com · Eylea4ueportal.com · Byoovizhcp.com · Susvimo-hcp.com · Others |
| Key US Unbranded Websites | · Bausch & Lomb’s Sightmatters.com
· Apellis’ Recognizeandreferga.com · Regeneron’s Looktoyourfuture.com |
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Key US Patient Branded Websites for Age-related Macular Degeneration
The key US-branded patient websites for age-related macular degeneration are Eylea.us, Vabysmo.com, Lucentis.com, and Syfovre.com. Vabysmo.com achieved the highest traffic from June 2023 to May 2024 across US age-related macular degeneration patient sites, followed by Bayer’s Eylea.us.
Digital Marketing Trends in Age-related Macular Degeneration Analysis by the US Patient Branded Websites, June 2023-May 2024
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Key US HCP Branded Websites for Age-related Macular Degeneration
The key US HCP branded websites for age-related macular degeneration are Vabysmo-hcp.com, Cimerli.com, Eylea4ueportal.com, Byoovizhcp.com, Susvimo-hcp.com, and others. Vabysmo-hcp.com achieved the highest traffic across AMD HCP sites from June 2023 to May 2024.
Digital Marketing Trends in Age-related Macular Degeneration Analysis by the US HCP Branded Websites, June 2023-May 2024
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Key US Unbranded Websites for Age-related Macular Degeneration
The key US unbranded websites are Bausch & Lomb’s Sightmatters.com, Apellis’ Recognizeandreferga.com, and Regeneron’s Looktoyourfuture.com. Bausch & Lomb’s Sightmatters.com had the highest traffic from June 2023 to May 2024 followed by Apellis’ Recognizeandreferga.com.
Digital Marketing Trends in Age-related Macular Degeneration Analysis by the US Unbranded Websites, June 2023-May 2024
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Scope
- The report assesses key digital marketing metrics of pharma assets in AMD including branded websites for patients and HCPs and unbranded sites.
- The report includes metrics such as website traffic volume, engagement, source, DDA, and paid SEO.
- The report includes the countries such as the US and EUCAN
Reasons to Buy
- Understand the digital marketing competitive landscape in AMD to lead patient and HCP branded assets across different regions.
- Get what strategies pharma companies are using to drive traffic to their AMD branded assets for patients and HCPs, such as DDA and paid SEO.
- Understand what sources of website traffic are generating the most visits to these assets, such as paid SEO, social media, or organic searches.
- Compare top branded and unbranded assets for patients by how they address and support different patient needs.
Coherus BioSciences
Apellis
Bayer and Bausch & Lomb
Table of Contents
Frequently asked questions
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Which are the key US branded websites for patients?
The key US branded websites for patients are Eylea.us, Vabysmo.com, Lucentis.com, and Syfovre.com.
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Which website achieved the highest traffic across AMD HCP sites from June 2023 to May 2024?
Vabysmo-hcp.com achieved the highest traffic across AMD HCP sites from June 2023 to May 2024.
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Which are the key US unbranded websites?
The key US unbranded websites are Bausch & Lomb’s Sightmatters.com, Apellis’ Recognizeandreferga.com, and Regeneron’s Looktoyourfuture.com.
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