Airbnb, Inc. – Digital Transformation Strategies
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Airbnb Digital Transformation Strategies Overview
Airbnb leverages machine learning and data analytics technologies to personalize recommendations for users based on their preferences, previous bookings, and search history. AI, big data, cloud, cybersecurity, and payments are among the key technologies under focus for the company. The annual ICT spending of Airbnb was estimated at $512 million in 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors.
Airbnb Inc. (Airbnb) operates an online platform for hospitality services. The company provides a mobile application (app) that enables users to list, discover, and book unique accommodations across the world. The app allows hosts to list their properties for lease and enables guests to rent or lease on a short-term basis, which includes vacation rentals, apartment rentals, homestays, castles, tree houses, and hotel rooms.
The Airbnb digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, partnerships, investments, acquisitions, and ICT spending among others.
Total ICT Spending 2023 | $512 million |
ICT Spend by Function | Network, Application, Data Center, End-User Computing, Management, Communications, and Service Desk |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Telcos, ICT Services Providers/Consulting Firms, Local Resellers, Specialist Outsourcers, and Systems Integrators |
External ICT Spend by Segment | Software (including Cloud SaaS), Network and Communications, Hardware (including Cloud IaaS), ICT Services, Consulting, and Others |
Technology Theme Focus | Artificial Intelligence, Big Data, Cloud, Cybersecurity, and Payments |
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Digital Transformation Strategies
Airbnb leverages ML and data analytics technologies to personalize recommendations for users based on their preferences, previous bookings, and search history, while this personalized approach enhances user satisfaction and encourages repeat bookings. To offer personalized recommendations to Airbnb Experiences guests, Airbnb developed an ML-based search engine that displays and suggests Airbnb Experiences based on their past bookings, clicks, and browsing history. Airbnb also uses ML and data analytics tools for displaying relevant property listings to all guests on its platform to enhance customer experience.
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Airbnb Technology Theme Focus
Airbnb is tapping into the power of key disruptive technologies to enhance its operational and service capabilities. AI, big data, cloud, and payments are among the key technologies under focus for the company.
Airbnb Technology Theme Focus
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Airbnb Technology Initiatives
Airbnb has been involved in several strategic technology partnerships and collaborations, technology rollouts, and investments over the past few years. For instance, Airbnb has deployed an AI-driven anti-party system across the US and Canada to help reduce the risk of disruptive and unauthorized parties over the holiday weekend. The system leverages AI and machine learning to identify potentially higher-risk one-night and two-night booking attempts for entire home listings and prevent those bookings. To achieve this, the technology looks at hundreds of signals relating to the booking attempt that could indicate a higher risk for a disruptive or unauthorized party incident, including the length of the trip, the distance to the listing, and whether the booking is last-minute. In the same year, Airbnb deployed AI-powered technology to bring restrictions on certain bookings over New Year’s Eve to reduce the risk of unauthorized and disruptive parties in local neighborhoods.
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Airbnb ICT Spend by Function
- Network
- Application
- Datacenter
- End-user computing
- Management
- Communications
- Service desk
Airbnb ICT Spend by Function, 2023(%)
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Airbnb ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Telcos
- ICT services providers/Consulting firms
- Local resellers
- Specialist outsourcers
- Systems integrators
Airbnb ICT Spend by Channel, 2023(%)
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Airbnb External ICT Spend by Segment
- Software (including Cloud SaaS)
- Network and communications
- Hardware (including Cloud Iaas)
- ICT services
- Consulting
- Others
Airbnb External ICT Spend by Segment, 2023(%)
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Scope
This report provides:
- Insight into Airbnb’s technology activities.
- Overview of technology initiatives covering product launches, partnerships, investments, and acquisitions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Airbnb’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various product launches, partnerships, investments, and acquisitions.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Airbnb in 2023?
The annual ICT spending of Airbnb was estimated at $512 million in 2023.
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Which function accounted for the highest ICT spending for Airbnb in 2023?
Network accounted for the highest ICT spending by function for Airbnb in 2023.
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Which channel accounted for the highest ICT spending for Airbnb in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for Airbnb in 2023.
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Which segment accounted for the highest external ICT spending for Airbnb in 2023?
Software accounted for the highest external ICT spending by segment for Airbnb in 2023.
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What are the key technology themes in focus for Airbnb?
AI, big data, cloud, cybersecurity, and payments are the key technological themes in focus for Airbnb.
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