Americas Health and Beauty Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Americas Health and Beauty Market Report Overview

The Americas health and beauty market size was valued at $150.2 billion in 2022. The market is anticipated to record a CAGR of more than 3% during 2022-2027. The Americas was the second-largest market in the global health & beauty industry in 2022, in terms of both value and volume.

Americas Health and Beauty Market Outlook ($ Billion)

Americas Health and Beauty Market Outlook ($ Billion)

The Americas health and beauty market research report brings together multiple data sources to provide a comprehensive overview of the Americas health & beauty industry, analyzing data from 21 countries in the region. It includes an analysis about the market environment, high-potential countries, success stories, and competitive environment. The report also covers the challenges and outlook pertaining to the Americas health & beauty industry.

Market Size (2022) $150.2 billion
CAGR (2022-2027) >3%
Key Categories Skincare, Haircare, Feminine Hygiene, Personal Hygiene, Oral Hygiene, Suncare, Make-up, Fragrances, and Male Toiletries
High-Potential Countries Chile, Canada, Peru, and Brazil
Key Distribution Channels Segments Hypermarkets & Supermarket, Parapharmacies/Drugstores, Health & Beauty Stores, E-retailers, Direct Sellers, and Others
Key Packaging Materials Rigid Plastics, Flexible Packaging, Paper & Board, Rigid Metal, Glass, and Others
Leading Players Procter & Gamble, Unilever, L’Oréal, Colgate-Palmolive Company, The Estée Lauder Companies, Private Labels, and Others

For more insights on the Americas health and beauty market forecasts, download a free sample report

Americas Health and Beauty Market Segmentation by Category

The key categories in the Americas health and beauty market are skincare, haircare, feminine hygiene, personal hygiene, oral hygiene, suncare, make-up, fragrances, and male toiletries. In 2022, the skincare segment dominated the Americas health and beauty market share, followed by haircare. Male toiletries is forecast to record the fastest CAGR growth in terms of both value and volume during 2022–27.

Americas Health and Beauty Market Analysis by Category, 2022 (%)

Americas Health and Beauty Market Analysis by Category, 2022 (%)

For more insights on the categories in the Americas health and beauty market, download a free sample report

Americas Health and Beauty Market Segmentation by Distribution Channel

The key distribution channel segments in the Americas health and beauty market are hypermarkets & supermarkets, parapharmacies/drugstores, health & beauty stores, e-retailers, direct sellers, and others. In 2022, hypermarkets & supermarkets emerged as the highest revenue-generating distribution channel segment.

Americas Health and Beauty Market Analysis by Distribution Channel, 2022 (%)

Americas Health and Beauty Market Analysis by Distribution Channel, 2022 (%)

For more insights on the distribution channel segments in the Americas health and beauty market, download a free sample report

Americas Health and Beauty Market Segmentation by Packaging Material

The key packaging material used in the Americas health and beauty market are rigid plastics, flexible packaging, paper & board, rigid metal, glass, and others. In 2022, rigid plastics emerged as the most used packaging material segment, followed by flexible packaging. Bottle was the most used pack type in 2022, followed by tube and film.

Americas Health and Beauty Market Analysis by Packaging Material, 2022 (%)

Americas Health and Beauty Market Analysis by Packaging Material, 2022 (%)

For more insights on the packaging material used in the Americas health and beauty market, download a free sample report

Americas Health and Beauty Market Segmentation by High Potential Countries

The key high-potential countries identified in the Americas health and beauty market are Chile, Canada, Peru, and Brazil. In 2022, Brazil accounted for the largest market share of the health & beauty industry in both value and volume terms.

Americas Heath and Beauty Market Analysis by High-Potential Countries, 2022 (%)

Americas Heath and Beauty Market Analysis by High-Potential Countries, 2022 (%)

For more insights on the high-potential countries in the Americas health and beauty market, download a free sample report

Americas Health and Beauty Market – Competitive Landscape

The leading players in the Americas health and beauty market are Procter & Gamble, Unilever, L’Oréal, Colgate-Palmolive Company, The Estée Lauder Companies, Private Labels, and Others. In 2022, Procter & Gamble dominated the Americas health and beauty market share.

Americas Health and Beauty Market Analysis by Leading Players, 2022 (%)

Americas Health and Beauty Market Analysis by Leading Players, 2022 (%)

For more insights on the leading players in the Americas health and beauty market, download a free sample report

Scope

Provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Procter & Gamble
Unilever
L’Oréal
Colgate-Palmolive Company
The Estée Lauder Companies
Essity
Edgewell Personal Care
Johnson & Johnson Services Inc

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis

The Americas Compared with Other Regions

Value and Volume Growth Analysis by Region

The Americas Market Growth Analysis by Country

The Americas Market Growth Analysis by Sector

Part 2: High Potential Countries’ Analysis

Methodology-Identifying High-Potential Countries

Top Four High-Potential Countries in the Americas

Overview of High-Potential Countries in the Americas

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Health & Beauty Sectors

Change in Value Consumption Levels by Country and Sector

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of the Chilean Health & Beauty Industry

Chile: Market Size Analysis of Top Three Cities

Chile: Market Size Analysis of Top Three Cities by Sector

Key Trends in the Chilean Health & Beauty Industry

Overview of the Canadian Health & Beauty Industry

Canada: Market Size Analysis of Top 10 Cities

Canada: Market Size Analysis of Top 10 Cities by Sector

Key Trends in the Canadian Health & Beauty Industry

Overview of the Peruvian Health & Beauty Industry

Peru: Market Size Analysis of Top Nine Cities

Peru: Market Size Analysis of Top Nine Cities by Sector

Key Trends in the Peruvian Health & Beauty Industry

Overview of the Brazilian Health & Beauty Industry

Brazil: Market Size Analysis of Top Nine Cities

Brazil: Market Size Analysis of Top Nine Cities by Sector

Key Trends in the Brazilian Health & Beauty Industry

Part 4: Success Stories

About Success Stories

Case Study: Supergoop! Glowscreen SPF 40 PA+++

Case Study: Dove Rescue & Protect Serum + Conditioner

Case Study: Babington Soap Mushroom Facial Cleansing Scrub

Part 5: Competitive Environment

Leading Companies’ Shares in the Americas Health & Beauty Industry

Brand Share Analysis of Top Five Companies

Leading Companies in the Americas Health & Beauty Industry

Leading Brands in the Americas Health & Beauty Industry

Private Label Penetration in the Americas Health & Beauty Industry

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Sector

Part 7: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

Key Challenges in the Americas Health & Beauty Industry

Future Outlook of the Americas Health & Beauty Industry

Part 9: Select Industry Metrics

Americas Patent Filings

Global Patent Filings

Americas Job Analytics by Company

Americas Job Analytics by Theme

Global Deals

Appendix

Definitions

About GlobalData

Table

Regional comparison: market size, growth, and per capita analysis, 2022–27

Overview of high-potential countries in the Americas

Value shares of sectors as proportions of overall health & beauty industry by country, 2022

Change in consumption of sector within health & beauty industry (value terms), by country, 2022–27

Chile: Volume analysis of top three cities (%), 2017–22

Chile: Volume shares of top three cities by sector (%), 2022

Canada: Volume analysis of top 10 cities (%), 2017–22

Canada: Volume shares of top 10 cities by sector (%), 2022

Peru: Volume analysis of top nine cities (%), 2017–22

Peru: Volume shares of top nine cities by sector (%), 2022

Brazil: Volume analysis of top nine cities (%), 2017–22

Brazil: Volume shares of top nine cities by sector (%), 2022

Top five companies’ shares by brand (in value terms) in the health & beauty industry, 2022

Private label penetration (in value terms) in health & beauty industry, 2022

Leading distribution channels in the Americas by country, 2022

Leading distribution channels in the Americas by sector, 2022

Figures

Annual value growth analysis by region, 2022–27

Annual volume growth analysis by region, 2022–27

Volume growth analysis of countries compared with regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by sector in the Americas, 2022–27

Country-level contribution to growth of feminine hygiene in the Americas, 2022–27

Country-level contribution to growth of fragrances in the Americas, 2022–27

Country-level contribution to growth of haircare in the Americas, 2022–27

Country-level contribution to growth of make up in the Americas, 2022–27

Country-level contribution to growth of male toiletries in the Americas, 2022–27

Country-level contribution to growth of oral hygiene in the Americas, 2022–27

Country-level contribution to growth of personal hygiene in the Americas, 2022–27

Country-level contribution to growth of skincare in the Americas, 2022–27

Country-level contribution to growth of suncare in the Americas, 2022–27

Per capita consumption by sector in the Americas by country, 2022

Per capita expenditure by sector in the Americas by country, 2022

Chile: Sector share

Chile: Demographic analysis

Chile: Volume analysis of top three cities (%), 2017–22

Canada: Sector share

Canada: Demographic analysis

Canada: Volume analysis of top 10 cities (%), 2017–22

Peru: Sector share

Peru: Demographic analysis

Peru: Volume analysis of top nine cities (%), 2017–22

Brazil: Sector share

Brazil: Demographic analysis

Brazil: Volume analysis of top nine cities (%), 2017–22

Leading companies in the Americas health & beauty industry by value sales (% share), 2022

Leading companies in the Americas health & beauty industry by value sales ($ million), 2022

Leading brands (and private label) in the Americas health & beauty industry by value sales ($ million), 2022

Key pack material volume (units) share, 2022

Unit volume growth by pack material, 2017–27

Key pack type volume (units) share, 2022

Unit volume growth by pack type, 2017–27

Key closure type volume (units) share, 2022

Unit volume growth by closure type, 2017–27

Key primary outer type volume (units) share, 2022

Unit volume growth by primary outer type, 2017–27

Total health & beauty patent filings, the Americas, 2022

Health & beauty industry patent filings by leading companies, the Americas, 2022

Total health & beauty industry patent filings for key markets, 2022

Total job postings in Americas health & beauty industry by company, 2022

Job postings in the Americas health & beauty industry by theme, 2022

Deals in health & beauty industry by geography, 2022

Frequently asked questions

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