Asia-Pacific (APAC) Mobile Broadband Market Trends and Opportunities, 2023 Update

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APAC Mobile Broadband Market Overview

The mobile service revenue in Asia-Pacific (APAC) was $323.4 billion in 2023. The market will register a CAGR of more than 4% during 2023-2028. The ongoing expansion of 5G networks and the planned launch of 5G services in new countries over the next few years will create opportunities for operators to increase their ARPU levels. Moreover, the continued expansion of LTE/4G networks will bring high-speed wireless internet access to rural areas and markets that are relatively underserved by 5G networks, thus driving higher data consumption.

APAC Mobile Broadband Market Outlook, 2023-2028 ($ Billion)

APAC Mobile Broadband Market Outlook 2023-2028 ($ Billion)Buy the Full Report for the APAC Mobile Broadband Market Forecast

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Asia-Pacific (APAC) Mobile Broadband Market Insider Report provides an executive-level overview including quantitative and qualitative insights into the mobile market. The report analyzes key trends and growth drivers shaping the regional market. It also provides a comprehensive overview of the competitive landscape.

Market Size (2023) $323.4 billion
CAGR (2023-2028) >4%
Key Device Type ·       Handsets

·       Connected Data

·       M2M/IoT

Leading Companies ·       Rakuten

·       TPG Telecom

·       Globe Telecom

·       Bharti Telecom

·       Telenor Group

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APAC Mobile Broadband Subscription Trends

Mobile Device Trends in APAC: The key device types in the APAC mobile broadband market are handsets, connected data, and M2M/IoT. In 2023, handsets accounted for the highest share of the total mobile service revenue.  The segment is further classified into smartphones and feature phones. Smartphones occupied the dominant share of the mobile handset market in 2023. The growing adoption of smartphones, the adoption of 4G/5G services, and expanding mobile network coverage across APAC are driving the market growth.

APAC Mobile Broadband Subscription Trends Analysis by Device Type, 2023 (%)

APAC Mobile Broadband Subscription Trends Analysis by Device Type, 2023 (%)

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APAC Mobile Broadband Revenue Trends

Mobile Average Revenue Per User (ARPU) Trends in Asia-Pacific: The continued rise in mobile data ARPU levels will drive the aggregate mobile services ARPU in APAC by 2028. The increase in the adoption of higher ARPU 4G and 5G service plans offered by operators will drive market growth.  Furthermore, as of 2023, Japan is the most expensive country in the APAC region in terms of mobile data tariffs as compared to other countries.
Mobile Revenue Trends in APAC:  Growth in subscriptions of all the device categories over the forecast period will drive mobile service revenue growth in APAC. The key countries in the APAC mobile broadband market are Taiwan, Japan, Vietnam, Australia, and New Zealand.

APAC Mobile Broadband Revenue Trends Analysis by Country, 2023 (%)

APAC Mobile Broadband Revenue Trends Analysis by Country, 2023 (%)

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APAC Mobile Broadband Market – Competitive Landscape

A few of the key companies in the APAC mobile broadband market are:

  • Rakuten
  • TPG Telecom
  • Globe Telecom
  • Bharti Telecom
  • Telenor Group

Few telcos in the APAC region have been offloading their tower businesses to reduce capex, enhance their balance sheets, and release more cash for core business development through investments into new revenue streams.

APAC Mobile Broadband Market Players

APAC Mobile Broadband Market Players

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Segments Covered in this Report

APAC Mobile Broadband Device Type Outlook (Market Share, %, 2023)

  • Handsets
  • Connected Data
  • M2M/IoT

Reasons to Buy

  • This Insider Report provides a comprehensive examination through a forward-looking analysis of Asia-Pacific’s mobile broadband market trends in a concise analytical format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Asia-Pacific’s mobile broadband markets.
  • The report is designed for an executive-level audience, with charts and tables boasting presentation quality.
  • The broad perspective of the report coupled with comprehensive actionable insights will help operators, equipment vendors, and other telecom industry players better position to seize the growth opportunities in Asia-Pacific’s evolving mobile broadband market.

All Mobile (youme mobile)
Axiata
Bharti Airtel
BSNL
CAT Telecom
CBN
Celcom
China Unicom
CTExcel
Digi
Dito Telecommunity
Indosat Ooredoo
MNTL
Onic
Optus
Rakuten
Reliance Jio
Singtel
Telenor
Telstra
TOT
TPG Telecom

Table of Contents

Asia-Pacific’s mobile broadband markets – key takeaways

Asia-Pacific highlights

Section 1: Asia-Pacific in a global context

Asia-Pacific’s main facts 2023

Asia-Pacific’s demographics at a glance

Asia-Pacific in a global context

Section 2: Competitive dynamics

Competitive dynamics in Asia-Pacific

Asia-Pacific’s main competitive market trends

Mobile services market: Penetration and subscription trends

Section 3: Mobile broadband subscription trends

Mobile user trends in Asia-Pacific

Mobile technology trends in Asia-Pacific

Mobile device trends in Asia-Pacific

M2M/IoT trends in Asia-Pacific

Mobile traffic trends in Asia-Pacific

Section 4: Mobile broadband revenue trends

Mobile average revenue per user (ARPU) trends in Asia-Pacific

Mobile revenue trends in Asia-Pacific

Section 5: Key findings and recommendations

Key findings and recommendations

Appendix

Acronyms and definitions

Companies mentioned

Related research

Figures

POPULATION, 2023-2028 (BILLIONS)

NOMINAL GDP, 2023-2028 ($TRILLION)

REAL GDP GROWTH, 2023-2028

USER PENETRATION, 2023 (% OF POPULATION)

SUBSCRIPTION PENETRATION, 2023 (% OF POPULATION)

PREPAID SUBSCRIPTIONS AS A % OF TOTAL SUBSCRIPTIONS

MONTHLY ARPU, 2023 ($)

DATA AS A SHARE OF TOTAL ARPU, 2023 (% OF ARPU)

MONTHLY VOICE MOU, 2023 (MINUTES/MONTH)

MAJOR COMPETITIVE CHANGES, 2019-2023

MVNO SUBSCRIPTIONS AND SHARE OF TOTAL MOBILE SUBSCRIPTIONS IN ASIA-PACIFIC , 2022-2028

TOP FIVE MARKETS IN TERMS OF MVNO MARKET SHARE IN ASIA-PACIFIC, 2023

MOBILE USER PENETRATION VS. PPP-ADJUSTED GDP PER CAPITA, 2023

MOBILE USERS, ASIA-PACIFIC , 2023 2028 (MILLIONS)

MOBILE SUBSCRIPTIONS AND PENETRATION IN ASIA-PACIFIC , 2023-2028

MOBILE SUBSCRIPTIONS BY TECHNOLOGY GENERATION, 2023-2028

TOP FIVE MARKETS IN TERMS OF 5G SUBSCRIPTIONS AS A % OF TOTAL SUBSCRIPTIONS, 2028

MOBILE SUBSCRIPTIONS BY DEVICE TYPE, 2023-2028 (BILLIONS)

NET ADDITIONS BY DEVICE TYPE, 2023 VS. 2028 (MILLIONS)

MOBILE HANDSET SUBSCRIPTIONS BY TYPE, 2023-2028 (MILLIONS)

AUSTRALIA’S OPTUS OFFERING DISCOUNTS ON SMARTPHONE PURCHASE

M2M/IOT SUBSCRIPTIONS AND REVENUE, 2023-2028

EXAMPLES OF M2M/IoT SOLUTIONS OFFERED BY TELCOS

TOTAL MOBILE DATA TRAFFIC, 2023 VS. 2028 (PB)

TELSTRA AND JIO DATA PLANS

MOBILE ARPU IN ASIA PACIFIC ($), 2023 VS. 2028

COST OF 1GB OF DATA AS % OF THE TOTAL MONTHLY PPP ADJUSTED GDP PER CAPITA, 2023 ($)

MOBILE SERVICE REVENUE BY DEVICE TYPE, 2023 VS. 2028

FASTEST GROWING MARKETS IN TERMS OF MOBILE SERVICE REVENUE; CAGR 2023-2028

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