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Opportunities in the Asia-Pacific Spirits Sector

The Asia-Pacific spirits market size was valued at $446.87 billion in 2021. The market is projected to grow at a CAGR of more than 6% during the forecast period. Specialty spirits was the largest category in the region in 2021. Based on the relative performance of countries/territories on multiple metrics, New Zealand, Australia, Hong Kong, and Japan were shortlisted as high potential countries due to their large spirits market sizes, projected high-value growth rates, and projected rising per capita value growth levels. In 2021, on-premise was the largest distribution channel in the Asia Pacific Spirits sector while glass was the most used pack material.

The Asia Pacific spirits market report includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats, and case studies.

Asia Pacific Spirits Market Outlook

Asia Pacific Spirits Market Outlook

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What is the country-wise outlook of the Asia Pacific spirits market?

New Zealand, Australia, Hong Kong, and Japan were shortlisted as high potential countries in the region. Among them, Japan was the largest market in terms of value sales in 2021. During the forecast period, Australia will contribute the most to the growth of the liqueurs category, and Hong Kong is projected to record the fastest value and volume CAGRs.

What are the key categories in the Asia Pacific spirits market?

The key categories in the Asia Pacific Spirits sector are whiskey, flavored alcoholic beverages, liqueurs, vodka, rum, brandy, tequila and mezcal, gin and genever, and specialty spirits.

Asia Pacific spirits market, by categories

Asia Pacific spirits market, by categories

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What are the key distribution channels in the Asia Pacific spirits market?

The key off-premise distribution channels in the Asia Pacific spirits market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, e-retailers, and others. On-premise was the leading distribution channel in the Asia Pacific Spirits sector in 2021.

Asia Pacific spirits market, by distribution channels

Asia Pacific spirits market, by distribution channels

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What are the key packaging materials in the Asia Pacific spirits market?

The key packaging materials in the Asia Pacific spirits market are glass, rigid metal, paper and board, and rigid plastics.

Asia Pacific spirits market, by packaging materials

Asia Pacific spirits market, by packaging materials

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Which are the key companies in the Asia Pacific spirits market?

The key companies in the Asia Pacific spirits market are Suntory Holdings Ltd, Hite Jinro Co., Ltd., Diageo Plc, Thai Beverage PLC, and Lotte Chilsung Beverage Co., Ltd.

Asia Pacific spirits market, by key companies

Asia Pacific spirits market, by key companies

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Market report scope

Market size (Year – 2021) $446.87 billion
Growth rate CAGR of >6%
Forecast period 2021-2026
Key categories Whiskey, Flavored Alcoholic Beverages, Liqueurs, Vodka, Rum, Brandy, Tequila and Mezcal, Gin and Genever, and Specialty Spirits
Key distribution channels On-Premise, Hypermarkets And Supermarkets, Food and Drinks Specialists, Convenience Stores, and E-Retailers
Key packaging materials Glass, Rigid Metal, Paper and Board, Rigid Plastics
Key players Suntory Holdings Ltd, Hite Jinro Co., Ltd., Diageo Plc, Thai Beverage PLC, and Lotte Chilsung Beverage Co., Ltd

This report provides:

  • Sector size, market size, and growth analysis by category.
  • Changing share of value consumption in the spirits categories across high-potential countries in the Asia-Pacific region. It also provides Risk-Reward analysis of four countries across the Asia-Pacific region based on market assessment, economic development, sociodemographic trends, governance indicators, and technological infrastructure.
  • Overview, demographic analysis, and key trends across high-potential countries.
  • Some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Asia-Pacific region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Overview of leading companies in the Asia-Pacific region in 2020 besides analyzing the growth of private label in the region.
  • Analysis on the leading distribution channels in the Asia Pacific Spirits sector in 2021. It covers hypermarkets & supermarkets, health & beauty stores, para pharmacies/drugstores, chemists/pharmacies, e-retailers, department stores, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers.
  • Percentage share and growth analysis for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of spirits.
  • The challenges and future outlook pertaining to the Asia Pacific Spirits sector.

Reasons to Buy

  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Key Players

Asahi Group Holdings Ltd

Suntory Holdings Ltd

Diageo PIc

Brown-Forman Corporation

Takara Holdings Inc

Thai Beverage PLC

Table of Contents

Table of Contents

Executive Summary

Part 1:Market Environment

Market Size Analysis

Asia Pacific Compared With Other Regions

Value and Volume Growth Analysis by Region

Asia-Pacific Market Growth Analysis by Country

Asia-Pacific Market Growth Analysis by Category

Part 2: High Potential Countries’ Analysis

Methodology-Identifying High Potential Countries

Top Four High-Potential Countries in Asia Pacific

Overview of High-Potential Countries in Asia Pacific

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Spirits Sector Compared With Other Alcoholic Beverages Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of New Zealand Spirits Sector

Demographic Analysis-New Zealand

Market Size Analysis of Top 10 New Zealand Cities

Market Size Analysis of Top 10 New Zealand Cities by Category

Top 10 New Zealand Cities’ Contribution to Volume Growth

Key Trends in the New Zealand Spirits Sector

Overview of Australian Spirits Sector

Demographic Analysis-Australia

Market Size Analysis of Top Eight Australian Cities

Market Size Analysis of Top Eight Australian Cities by Category

Top Eight Australian Cities’ Contribution to Volume Growth

Key Trends in the Australian Spirits Sector

Overview of the Hong Kong Spirits Sector

Demographic Analysis-Hong Kong

Key Trends in the Hong Kong Spirits Sector

Overview of Japanese Spirits Sector

Demographic Analysis-Japan

Market Size Analysis of Top 10 Japanese Cities

Market Size Analysis of Top 10 Japanese Cities by Category

Top 10 Japanese Cities’ Contribution to Volume Growth

Key Trends in the Japanese Spirits Sector

Part 4: Success Stories

About Case Studies

Case Study: 38 Special Vodka

Case Study: Helmsman Spiced Rum

Case Study: Ichiro’s Malt & Grain Japanese Blended Whisky Limited Edition 2020

Part 5: Competitive Environment

Leading Companies’ Shares in the Asia-Pacific Spirits Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Asia-Pacific Spirits Sector

Leading Brands in the Asia-Pacific Spirits Sector

Private Label Penetration in the Asia-Pacific Spirits Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 7: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

Key Challenges in the Asia-Pacific Spirits Sector

Future Opportunities in the Asia-Pacific Spirits Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in Asia Pacific

Value share of the spirits sector as a proportion of overall alcoholic beverages by country, 2021

Change in consumption of category within spirits sector (value terms), by country, 2021-2026

Volume analysis of top 10 cities by category (million liters), 2021

Volume analysis of top eight cities by category (million liters), 2021

Volume analysis of top 10 cities by category (million liters), 2021

Top five companies’ shares by brand (in volume terms) in spirits sector, 2020

Private label penetration (in volume terms) in spirits sector, 2020

Leading distribution channels in Asia-Pacific by country (volume % share), 2021

Leading distribution channels in Asia-Pacific by category, 2021

List of Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021 2026

Category volume growth analysis of countries compared with regional growth

Country value size and CAGR analysis grid based on regional growth

Value and volume growth analysis by category in Asia-Pacific, 2021-2026

Country-level contribution to the growth of brandy in Asia Pacific, 2021-2026

Country-level contribution to the growth of flavored alcoholic beverages in Asia Pacific, 2021-2026

Country-level contribution to the growth of gin & genever in Asia Pacific, 2021-2026

Country-level contribution to the growth of liqueurs in Asia Pacific, 2021-2026

Country-level contribution to the growth of non alcoholic spirits drinks in Asia Pacific, 2021-2026

Country-level contribution to the growth of rum in Asia Pacific, 2021-2026

Country-level contribution to the growth of specialty spirits in Asia Pacific, 2021-2026

Country-level contribution to the growth of tequila & mezcal in Asia Pacific, 2021-2026

Country-level contribution to the growth of vodka in Asia Pacific, 2021-2026

Country-level contribution to the growth of whiskey in Asia Pacific, 2021-2026

Per capita consumption by category in Asia-Pacific by country, 2021

Per capita expenditure by category in Asia-Pacific by country, 2021

New Zealand: Category share

Demographic analysis-New Zealand

Volume growth analysis of top 10 cities (million liters ), 2016-2021

Volume growth contribution of top 10 cities (million liters), 2016-2021

Australia: Category Share

Demographic analysis-Australia

Volume growth analysis of top eight cities (million liters), 2016-2021

Volume growth contribution of top eight cities (million liters), 2016-2021

Hong Kong: Category share

Demographic analysis-Hong Kong

Japan: Category share

Demographic analysis-Japan

Volume growth analysis of top 10 cities (million liters), 2016-2021

Volume growth contribution of top 10 cities (million liters), 2016-2021

Leading companies in Asia-Pacific spirits sector by volume sales (million liters), 2020

Leading brands (including private label) in Asia-Pacific spirits sector by volume sales (million liters), 2020

Key pack material volume share (%), 2021

Annual volume growth by pack material (%), 2016-2026

Key pack type volume share (%), 2021

Annual volume growth by pack type (%), 2016-2026

Key closure type volume share (%), 2021

Annual volume growth by closure type (%), 2016-2026

Key primary outer volume share (%), 2021

Annual volume growth by primary outer (%), 2016-2026

Frequently Asked Questions

The spirits market size in the Asia Pacific was valued at $446.87 billion in 2021.

 

 

 

The spirits market in the Asia Pacific is projected to grow at a CAGR of more than 6% during the forecast period.

The key categories in the Asia Pacific spirits market are whiskey, flavored alcoholic beverages, liqueurs, vodka, rum, brandy, tequila and mezcal, gin and genever, and specialty spirits.

The key distribution channels in the Asia Pacific spirits market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, e-retailers, and on-premise distribution channels.

The key packaging materials in the Asia Pacific spirits market are glass, rigid metal, paper and board, and rigid plastics.

The key companies in the Asia Pacific spirits sector are Suntory Holdings Ltd, Hite Jinro Co., Ltd., Diageo Plc, Thai Beverage PLC, and Lotte Chilsung Beverage Co., Ltd.

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