Buy ‘Augmented Reality Adoption Trends – Report Bundle (9 Reports)’ and save over 65% of full price - Buy now @$2,950.

Augmented Reality (AR) in Automotive – Thematic Research

Pages: 59 Published: March 18, 2022 Report Code: GDAU-TR-S042

The global augmented reality (AR) market was worth nearly $7 billion in 2020. The market is expected to grow at a CAGR of more than 35% by 2030.  AR is a technology that allows the user to see the real world overlaid with digital data. Unlike semi-autonomous or fully self-driving vehicles, the ability to see the outside world is a safety-critical issue in vehicles where a human is driving. AR can also enable the safer operation of vehicles through easily understandable head-up displays (HUDs). Moreover, it can ensure faster training of automotive staff and create more immersive entertainment experiences.

AR can play a wide range of valuable roles in vehicles. By overlaying navigation instructions on real-world images, AR enables more precise guidance based on the actual road layout facing the driver. From a practical perspective, this means junction exits and final destinations can be visibly highlighted. From a safety perspective, potential hazards, including potholes, pedestrians, and other vehicles on the road, can be visibly highlighted. This is especially useful in night-time conditions or when severe weather patterns reduce visibility.

Global AR market overview

Global AR market overview

For more insights on this report, download a free report sample

What is the impact of AR on the automotive industry?

COVID-19 may present an opportunity for AR. Consumers are understandably wary of interacting with shared surfaces, so there could be more demand for systems that allow users to interact without making physical contact with controls. This could manifest as deeper smartphone integration for interacting with ride-hail services.

Autonomous technology can also act as a selling point, and with more autonomy comes the ability to integrate more instances of AR technology. In semi-autonomous vehicles, vehicle occupants, particularly the driver, have more time to devote to tasks other than driving the car. In these circumstances, drivers and passengers can interact with onboard entertainment systems through AR without being constantly aware of their surrounding environment. Bringing these technologies together in one vehicle would certainly help attract more customers.

AR headsets can reduce both the error rate and the amount of time spent quality checking components before they are put together. This reduces the likelihood of cars being recalled due to manufacturing errors and increases the amount of time a vehicle can be on the road before it requires repair.

Considering that novel on-board technological experiences are a potential avenue to attract younger buyers to a brand, it’s easy to see how AR could enhance a vehicle’s digital package. Whether that is through augmenting digital content into the interior experience or creating a virtual experience as part of a new model’s marketing campaign, there are myriad ways the technology could be used to help sell vehicles.

What are the different value chains of AR market?

The value chains of AR market can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

Semiconductors

Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Components

Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.

Devices

AR-enabling hardware comes in various forms, including smartphones, eyewear (AR smart glasses), and AR headsets. For consumer AR applications, smartphones are the most commonly used platform, while enterprises typically prefer AR headsets and AR smart glasses, which offer a broader range of functions.

Platforms

Building an AR ecosystem by incorporating both hardware and software is essential for the long-term success of any company in this market. The five prerequisites for a successful AR ecosystem are application programming interfaces (APIs) & SDKs, AR engines – games, AR engines – enterprise, AI, and application delivery networks (ADNs) & content delivery networks (CDNs).

Apps & Content

Content is a major area of concern for AR companies. Snap, Meta, Tencent, and ByteDance have merged AR and eCommerce into their social media platforms, offering users the ability to try on products virtually. The ease of viewing products online, coupled with the ability to interact with those products, gives users a novel and immersive shopping experience.

Global AR market, by value chains

Global AR market, by value chains

For more value chain insights, download a free report sample

Which are the key automotive companies associated with the AR theme?

The key automotive companies associated with the AR theme are BMW, Continental, Daimler, Ford, General Motors (GM), Hyundai, Jaguar Land Rover (JLR), Nissan, Stellantis, Tesla, Toyota, Volkswagen, and Volvo.

Automotive companies associated with AR theme

Automotive companies associated with AR theme

To know more about key automotive companies, download a free report sample

Which are the specialist AR market vendors in the automotive sector?

The specialist AR market vendors in the automotive sector are Blippar, DigiLens, Envisics, StradVision, Varjo, Visteon, and WayRay.

Specialist AR vendors in the automotive sector

Specialist AR vendors in the automotive sector

To know more about specialist AR vendors, download a free report sample

Market Report Scope

Market size Nearly $7 billion
CAGR >35%
Forecast period 2020-2030
Value chains Semiconductors, components, devices, platforms, and apps & content.
Key automotive companies BMW, Continental, Daimler, Ford, General Motors (GM), Hyundai, Jaguar Land Rover (JLR), Nissan, Stellantis, Tesla, Toyota, Volkswagen, and Volvo.
Specialist AR vendors Blippar, DigiLens, Envisics, StradVision, Varjo, Visteon, and WayRay.

Scope

  • The detailed value chain comprises five segments: semiconductors, components, devices, platforms, and applications and content. Leading and challenging vendors are identified across all five segments.
  • The challenges the automotive sector is currently facing are outlined, and the solutions provided by augmented reality are addressed.
  • Details of specific use cases of augmented reality in the automotive sector are given.
  • Forecasts are given for augmented reality revenues to 2030 split by end-user (consumer and enterprise) and platform (hardware and software).
  • Comprehensive industry analysis is also provided, looking at patent, company filing, hiring, and social media trends related to augmented reality in the automotive sector.
  • It contains details of M&A deals driven by the augmented reality theme both globally and within the automotive sector, and a timeline highlighting milestones in the development of augmented reality.

Reasons to Buy

  • Understand the impact augmented reality is having in the automotive space. Identify the emerging trends in the theme and how these developments might advance in the future.
  • Learn about the different use cases and where they are emerging. View market and forecast data for the sector.
  • Source the leading vendors for augmented reality in the au industry from our winners’ lists and shortlist potential partners based on their areas of expertise.
  • Quickly identify attractive investment targets by understanding which companies are most advanced in the themes that will determine future success in the TMT industry.
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Key Players

Aston Martin
BMW
Daimler
Ford
General Motors
Hyundai
Jaguar-Land Rover
Renault-Nissan
Stellantis
Tesla
Toyota
Volkswagen
Volvo
Microsoft
HTC
Facebook
Amazon
Sony

Table of Contents

Contents

Executive summary

Players

Technology briefing

Trends

Industry analysis

Value chain

Companies

Sector scorecards

Glossary

Further reading

| Our thematic research methodology

| About GlobalData

| Contact Us

Frequently Asked Questions

The global AR market size was worth nearly $7 billion in 2020.

 

 

 

 

The global AR market is expected to grow at a CAGR of more than 35% during the forecast period.

The value chains of AR market can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

The key companies associated with the AR theme are BMW, Continental, Daimler, Ford, General Motors (GM), Hyundai, Jaguar Land Rover (JLR), Nissan, Stellantis, Tesla, Toyota, Volkswagen, and Volvo.

The specialist AR market vendors in the automotive sector are Blippar, DigiLens, Envisics, StradVision, Varjo, Visteon, and WayRay.

$995

Can be used by individual purchaser only

$1,995

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts

reportstore@globaldata.com
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Testimonial

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods
Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.

Automotive
New
Top M&A Deals Thematic Bundle - Report Bundle (9 Reports)
$2,950 | October 2022
Automotive
New
Trends in Automotive - Report Bundle (7 Reports)
$2,950 | October 2022
Automotive
New
Tech in Automotive - Report Bundle (6 Reports)
$0 | October 2022