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Augmented Reality (AR) in Construction – Thematic Research

The global augmented reality (AR) market was worth $8.6 billion in 2021. The market is expected to grow at a CAGR of more than 37% during the forecast period.  AR is a technology that allows the user to see the real world overlaid with a layer of digital content such as sensor-based data, location-based data, sound, video, or graphics. AR can be hugely beneficial to the construction industry, delivering tangible benefits to many stages in the construction value chain, from conceptual design through to operations and maintenance.

The adoption of AR in construction is still in its infancy. However, AR use cases are rapidly being realized, and increasing implementation of precursor technologies such as building information modeling (BIM) and cloud infrastructure is enabling adoption. AR can allow multiple stakeholders to be consulted using in-situ augmented walkthroughs and can increase the accuracy of projects.

Global AR market overview

Global AR market overview

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What is the impact of AR market on the construction industry?

Construction projects are becoming increasingly complicated, spanning large areas and employing a range of external contractors. AR can be employed to quickly bring contractors up to speed with the site and the state of the project. 3D site models can be used in AR to provide site tours and navigation. It can then direct operatives to equipment and tools and highlight necessary components.

AR has the potential to improve safety on construction sites. As it is not fully immersive, operatives will be able to view a construction site while using AR to identify potential hazards. AR devices should run through a health and safety checklist on device startup to ensure that the user is aware of both site risks and the limits of AR. Another use of AR to address the challenge of safety is in training. This includes how to operate dangerous machinery or how to carry out potentially hazardous tasks. Furthermore, safety manuals and instructions can be displayed in AR to ensure the safe use of equipment on site.

Adopting new technologies such as AR can also improve a company’s standing against its competitors. This will increase the likelihood of winning new contracts. However, companies must ensure that operatives have the money to adopt AR. Limited budgets and cash flow issues often prevent investment in new technology. R&D and technology exploration is a vital part of innovation and ensures companies remain competitive.

What are the different value chains of AR market?

The value chains of AR can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

Semiconductors

Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Components

Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.

Devices

AR-enabling hardware comes in various forms, including smartphones, eyewear (AR smart glasses), and AR headsets. For consumer AR applications, smartphones are the most used platform, while enterprises typically prefer AR headsets and AR smart glasses, which offer a broader range of functions.

Platforms

Building an AR ecosystem by incorporating both hardware and software is essential for the long-term success of any company in this market. The five prerequisites for a successful AR ecosystem are APIs & SDKs, AR engines – games, AR engines – enterprise, AI, and application delivery networks (ADNs) & content delivery networks (CDNs).

Apps & Content

Content is a major area of concern for AR companies. Snap, Meta, Tencent, and ByteDance have merged AR and eCommerce into their social media platforms, offering users the ability to try on products virtually. The ease of viewing products online, coupled with the ability to interact with those products, gives users a novel and immersive shopping experience.

Which are the key construction companies associated with the AR theme?

The key construction companies associated with the AR theme are AECOM, Bechtel, Doosan, Hyundai Engineering & Construction, Laing O’Rourke, Larsen & Toubro, Royal BAM, Saipem, and VINCI.

Who are the specialist AR market vendors in the construction industry?

The specialist AR market vendors in the construction industry are Argyle, Augview, Cyclops AR, Dalux, Darf Design, Fologram, Fusion VR, Hexagon, Kiber, Scope AR, Spectar, Syslor, Topcon, Trimble, and XYZ Reality.

Market Report Scope

Market size (Year – 2021) $8.6 billion
CAGR >37%
Forecast period 2021-2030
Value chains Semiconductors, Components, Devices, Platforms, and Apps & Content.
Key construction companies AECOM, Bechtel, Doosan, Hyundai Engineering & Construction, Laing O’Rourke, Larsen & Toubro, Royal BAM, Saipem, and VINCI
Specialist AR market vendors Argyle, Augview, Cyclops AR, Dalux, Darf Design, Fologram, Fusion VR, Hexagon, Kiber, Scope AR, Spectar, Syslor, Topcon, Trimble, and XYZ Reality

Scope

  • This report provides an overview of the augmented reality theme. The detailed value chain comprises five segments: semiconductors, components, devices, platforms, and applications and content. Leading and challenging vendors are identified across all five segments.
  • It identifies construction challenges, such as ESG, sourcing, and safety, and an impact assessment of AR on the construction industry, addressing these challenges.
  • It includes three case studies, outlining market-leading use cases of AR in construction to solve specific challenges.
  • It contains comprehensive industry analysis, including forecasts for augmented reality revenues to 2030, and insight from GlobalData’s Job Analytics and Company Filings Analytics databases. It contains details of M&A deals driven by the augmented reality theme in construction, and a timeline highlighting milestones in the development of augmented reality.
  • The report has extensive coverage and analysis of relevant companies’ positions in the AR theme. This includes leading adopters, vendors, and specialist AR vendors in construction.
  • It includes GlobalData’s unique thematic scorecard that ranks construction companies according to their positioning in the ten themes most important to the industry, of which augmented reality is one.

Key Highlights

AR has the potential to be hugely beneficial to the construction industry, delivering tangible benefits to many stages in the construction value chain, from conceptual design through to operations and maintenance. AR allows multiple stakeholders to be consulted using in-situ augmented walkthroughs. It also supports collaborative design, progress monitoring, and improves user perception of models, ensuring any errors will surface early. Improved accuracy and earlier error detection limit rework, so fewer materials are required and costs are saved.

Unity’s VisualLive, XYZ Reality’s Atom headset, and Visometry’s Twyn have been used in the construction sector to solve challenges such as error detection and rework costs, collaboration difficulties due to travel disruption, and model visualization.

Leading AR adopters in construction include AECOM, Hyundai E&C, Koninklijke BAM, Laing O’Rourke, Larsen & Toubro, and VINCI. They have partnered with equipment manufacturers and specialist AR vendors, while also developing in-house expertise. Many have created apps to visualize models and help identify errors, or AR construction guides and wayfinding apps for external contractors. This helps to improve the utility and applications of digital twins and building information modeling (BIM).

Reasons to Buy

  • This report will help you to understand augmented reality and its potential impact on the construction sector.
  • Benchmark your company against your competitors, by comparing how prepared 46 companies in the construction sector are for AR disruption.
  • Identify and differentiate between the leading AR vendors and formulate an adoption plan for your company.
  • Position yourself for future success by investing in the right AR technologies. Cut through the noise with GlobalData’s invest-explore-ignore ratings for each AR technology for each segment of the industry (conceptual design, feasibility studies, planning and permitting, financing, design and engineering, construction, and operations and maintenance).
  • Develop relevant and credible sales and marketing messages for construction companies by understanding key industry challenges and where AR use cases are most useful.
  • Identify attractive investment targets by understanding which companies are most advanced in the themes that will determine future success in the construction industry.

Key Players

3D Systems

6D.ai

8th Wall

AAC Technologies

ABB

Acciona

Accuvein

ACS

Adlens

Adobe

AECOM

Aeriel AI

Affectiva

AGC

AI.Reverie

Akamai

AKULAR

Algorithmia

Alibaba

Alphabet

Alpha Vision

Alteryx

Amazon

Ambarella

AMD

Analog Devices

Apollo Mechanical

Apple

Applied Materials

AR.js

ARGear

Argyle

Arm

Arreverie

ARShow

Artefacto

ARToolkit

Arup

Arvizio

Aryzon

Assemblr

Asus

AT&T

Atheer

Audax Visuals

Augment

Augmented Pixels

Augview

Autodesk

Avegant

AVEVA

Ayasadi

BAE Systems

Baidu

Balfour Beatty

Bandai Namco

BBK Electronics

Bechtel

Bentley Systems

BigML

Blu Wireless

Blue Frog Robotics

Boeing

Bosch

Boston Dynamics

Bouygues

Brain Power

Broadcom

BYD

Byju

C.E. Info Systems

Cadence

Camerai

CareAR

Carl Zeiss

Caspar.ai

Catchoom

Caterpillar

CBAK Energy Technology

China Communications Construction

China Minmetals

China National Chemical Engineering

China National Machinery Industry

China Railway

China Railway Construction

China State Construction Engineering

Chukong Technologies

Cirrus Logic

Cisco

Clarifai

Clark Construction

Cloudwalk

Cobalt Robotics

Cognex

CognitiveScale

Comcast

Cundall

Cyclops AR

Dalux

Daqri

Darf Design

Dassault Systèms

Data Robot

De Beers

DeepAR

Dev Clever Holdings

DHL

DigiLens

Diligent Robotics

Dispelix

Dolby Labs

Doosan

dotData

Dynapack

Ecovacs

Elbit Systems

ElliQ

EON Reality

Epic Games

EssilorLuxottica

Eyelights

F5 Networks

Facewatch

Faro Technologies

Fastly

Ferrovial

Festo

Fit Analytics

Fluor

Flybits

Fologram

Fusion VR

GAMMA AR

Geodesial

Goertek

Gravity Jack

Gray

Groove Jones

Groq

Groupe FIVA

GSMArena

H20.ai

Hexagon

Himax

Hitech BIM Services

Holo Surgical

HoloLamp

Huawei

Hugging Face

Hyperconnect

Hyundai Engineering & Construction

IBM

IC Helmet

iFlytek

Ikea

ImagineOptix

INDE

Inditex

Infineon

Inspire Brands

Intel

Intellectsoft

Iristick

iRobot

Jam City

Jarvish

Jasoren

JBKnowledge

JD.com

John Lewis

Jorjin

jsDelivr

Kadego

Kapanu

Kasisto

Kiber

Kiewit

Kinicho

Kioxia

KNIME

KnuEdge

Komatsu

Laing O’Rourke

Larsen & Toubro

Leica

Lemnis

Lendlease

Lenovo

LetinAR

LG Chem

LG Innotek

LivePerson

LLVision

Lockheed Martin

Lumus

M.A. Mortensen

Magic Leap

MaireTecnimont

Mantis Vision

Match Group

MathWorks

Matterport

Maxst

McDermott

MeasureKit

MediaTek

Mega1

Megvii

Meta

Micron

Microsoft

Microvision

Mimi

Miso Robotics

Mojo Vision

Morpholio

Mosinzhproekt

Multiplex

Nanya Tech

Neato Robotics

Nemetschek

Neosentec

NetEase

Neurala

Nexon

Next Games

NexTech AR

Niantic

Nikkei Asia

Noordwest Hospital Group

North

Northrop Grumman

Nox Innovations

nReal

NSF International

NuEyes

Nvidia

NXP Semiconductors

Occipital

OliveX

Olympus

Omnivision

Oncor Reality

OnSemi

Oppo

Oracle

Orca Health

Osram

Panasonic

PCL Construction

peAR Technologies

Percepti Labs

Petrofac

PlayCanvas

PMD

Poplar Studio

POSCO

Power Construction of China

Procore

PTC

Qorvo

Qualcomm

RapidMinder

RealWear

RE’FLEKT

Renesas

Resolution Games

Robotiq

Rockwell Automation

Royal BAM

Saagara

Saipem

Samsung C&T

Samsung Electronics

Samsung SDI

SAS

Schlumbgerer

Scope AR

ScopeAR

Seiko Epson

Semusi

Sennheiser

Sensata

SenseTime

SentiAR

Sephora

Shapoorji Pallonji

Sherp.ai

Shikun & Binui

Shimizu

Shopify

Siemens

Sighthound

Sixense

SK Hynix

Skanska

Skyworks

Snaappy

Snap

SNC-Lavalin

Sodexo

Softbank

Soluis

Sony

SoundHound

Spaces

SparkCognition

Spectar

Square Enix

StackPath

STMicroelectronics

STRABAG

Stroytransgaz

Surgalign Holdings

Synopsys

Syslor

TDK

TeamViewer

TechnipFMC

Tecnicas Reunidas

Tencent

Teradyne

Texas Instruments

The Glimpse Group

The Gores Group

The Home Depot

The Village Co

ThirdEye

Threedy.ai

Topcon

Toshiba

Touch Surgery

Transition Technologies Capital Group

Trimble

Tsinghua Unigroup

TSMC

Ubimax

Ubiquity6

UltraLeap

Unity

Universal Display

Upskill

USound

Varjo

Veative Labs

Vertebrae

ViacomCBS

ViewAR

VINCI

Vipaar

Viscopic

Visionstar

Visometry

Visual Live 3D

VividQ

Vivo

Vuzix

Wave Computing

WaveOptics

WayRay

Webuild

Whodat

Wikitude

Xerox

Xiaomi

Xloong

Xrhealth

XYZ Reality

Xzimg

Yangtze Memory

Yapi Merkezi

Zapworks

Zonda

Zoom

Table of Contents

Executive Summary

Augmented Reality Value Chain

Semiconductors

Components

Devices

Platforms

Apps and content

Construction Challenges

The Impact of Augmented Reality on Construction

Case Studies

Data Analysis

Market size and growth forecasts

Mergers and acquisitions

Company filings trends

Hiring trends

Augmented reality timeline

Companies

Leading augmented reality adopters in construction

Leading augmented reality vendors

Specialist augmented reality vendors in construction

Sector Scorecard

Construction sector scorecard

Glossary

Further Reading

| Our Thematic Research Methodology

| About GlobalData

| Contact Us

Frequently Asked Questions

The global AR market was worth nearly $8.6 billion in 2021.

 

 

 

 

 

The global AR market is expected to grow at a CAGR of more than 37% during the forecast period.

The value chains of AR can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

The key construction companies associated with the AR theme are AECOM, Bechtel, Doosan, Hyundai Engineering & Construction, Laing O’Rourke, Larsen & Toubro, Royal BAM, Saipem, and VINCI.

The specialist AR market vendors in the construction industry are Argyle, Augview, Cyclops AR, Dalux, Darf Design, Fologram, Fusion VR, Hexagon, Kiber, Scope AR, Spectar, Syslor, Topcon, Trimble, and XYZ Reality.

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