Augmented Reality (AR) in Construction – Thematic Research

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Published: March 29, 2022 Report Code: GDCON-TR-S017-TH

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The global augmented reality (AR) market was worth $8.6 billion in 2021. The market is expected to grow at a CAGR of more than 37% during the forecast period.  AR is a technology that allows the user to see the real world overlaid with a layer of digital content such as sensor-based data, location-based data, sound, video, or graphics. AR can be hugely beneficial to the construction industry, delivering tangible benefits to many stages in the construction value chain, from conceptual design through to operations and maintenance.

The adoption of AR in construction is still in its infancy. However, AR use cases are rapidly being realized, and increasing implementation of precursor technologies such as building information modeling (BIM) and cloud infrastructure is enabling adoption. AR can allow multiple stakeholders to be consulted using in-situ augmented walkthroughs and can increase the accuracy of projects.

Global AR market overview

Global AR market overview

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What is the impact of AR market on the construction industry?

Construction projects are becoming increasingly complicated, spanning large areas and employing a range of external contractors. AR can be employed to quickly bring contractors up to speed with the site and the state of the project. 3D site models can be used in AR to provide site tours and navigation. It can then direct operatives to equipment and tools and highlight necessary components.

AR has the potential to improve safety on construction sites. As it is not fully immersive, operatives will be able to view a construction site while using AR to identify potential hazards. AR devices should run through a health and safety checklist on device startup to ensure that the user is aware of both site risks and the limits of AR. Another use of AR to address the challenge of safety is in training. This includes how to operate dangerous machinery or how to carry out potentially hazardous tasks. Furthermore, safety manuals and instructions can be displayed in AR to ensure the safe use of equipment on site.

Adopting new technologies such as AR can also improve a company’s standing against its competitors. This will increase the likelihood of winning new contracts. However, companies must ensure that operatives have the money to adopt AR. Limited budgets and cash flow issues often prevent investment in new technology. R&D and technology exploration is a vital part of innovation and ensures companies remain competitive.

What are the different value chains of AR market?

The value chains of AR can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

Semiconductors

Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Components

Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.

Devices

AR-enabling hardware comes in various forms, including smartphones, eyewear (AR smart glasses), and AR headsets. For consumer AR applications, smartphones are the most used platform, while enterprises typically prefer AR headsets and AR smart glasses, which offer a broader range of functions.

Platforms

Building an AR ecosystem by incorporating both hardware and software is essential for the long-term success of any company in this market. The five prerequisites for a successful AR ecosystem are APIs & SDKs, AR engines – games, AR engines – enterprise, AI, and application delivery networks (ADNs) & content delivery networks (CDNs).

Apps & Content

Content is a major area of concern for AR companies. Snap, Meta, Tencent, and ByteDance have merged AR and eCommerce into their social media platforms, offering users the ability to try on products virtually. The ease of viewing products online, coupled with the ability to interact with those products, gives users a novel and immersive shopping experience.

Which are the key construction companies associated with the AR theme?

The key construction companies associated with the AR theme are AECOM, Bechtel, Doosan, Hyundai Engineering & Construction, Laing O’Rourke, Larsen & Toubro, Royal BAM, Saipem, and VINCI.

Who are the specialist AR market vendors in the construction industry?

The specialist AR market vendors in the construction industry are Argyle, Augview, Cyclops AR, Dalux, Darf Design, Fologram, Fusion VR, Hexagon, Kiber, Scope AR, Spectar, Syslor, Topcon, Trimble, and XYZ Reality.

Market Report Scope

Market size (Year – 2021) $8.6 billion
CAGR >37%
Forecast period 2021-2030
Value chains Semiconductors, Components, Devices, Platforms, and Apps & Content.
Key construction companies AECOM, Bechtel, Doosan, Hyundai Engineering & Construction, Laing O’Rourke, Larsen & Toubro, Royal BAM, Saipem, and VINCI
Specialist AR market vendors Argyle, Augview, Cyclops AR, Dalux, Darf Design, Fologram, Fusion VR, Hexagon, Kiber, Scope AR, Spectar, Syslor, Topcon, Trimble, and XYZ Reality

Scope

  • This report provides an overview of the augmented reality theme. The detailed value chain comprises five segments: semiconductors, components, devices, platforms, and applications and content. Leading and challenging vendors are identified across all five segments.
  • It identifies construction challenges, such as ESG, sourcing, and safety, and an impact assessment of AR on the construction industry, addressing these challenges.
  • It includes three case studies, outlining market-leading use cases of AR in construction to solve specific challenges.
  • It contains comprehensive industry analysis, including forecasts for augmented reality revenues to 2030, and insight from GlobalData’s Job Analytics and Company Filings Analytics databases. It contains details of M&A deals driven by the augmented reality theme in construction, and a timeline highlighting milestones in the development of augmented reality.
  • The report has extensive coverage and analysis of relevant companies’ positions in the AR theme. This includes leading adopters, vendors, and specialist AR vendors in construction.
  • It includes GlobalData’s unique thematic scorecard that ranks construction companies according to their positioning in the ten themes most important to the industry, of which augmented reality is one.

Key Highlights

AR has the potential to be hugely beneficial to the construction industry, delivering tangible benefits to many stages in the construction value chain, from conceptual design through to operations and maintenance. AR allows multiple stakeholders to be consulted using in-situ augmented walkthroughs. It also supports collaborative design, progress monitoring, and improves user perception of models, ensuring any errors will surface early. Improved accuracy and earlier error detection limit rework, so fewer materials are required and costs are saved.

Unity’s VisualLive, XYZ Reality’s Atom headset, and Visometry’s Twyn have been used in the construction sector to solve challenges such as error detection and rework costs, collaboration difficulties due to travel disruption, and model visualization.

Leading AR adopters in construction include AECOM, Hyundai E&C, Koninklijke BAM, Laing O’Rourke, Larsen & Toubro, and VINCI. They have partnered with equipment manufacturers and specialist AR vendors, while also developing in-house expertise. Many have created apps to visualize models and help identify errors, or AR construction guides and wayfinding apps for external contractors. This helps to improve the utility and applications of digital twins and building information modeling (BIM).

Reasons to Buy

  • This report will help you to understand augmented reality and its potential impact on the construction sector.

  • Benchmark your company against your competitors, by comparing how prepared 46 companies in the construction sector are for AR disruption.

  • Identify and differentiate between the leading AR vendors and formulate an adoption plan for your company.

  • Position yourself for future success by investing in the right AR technologies. Cut through the noise with GlobalData’s invest-explore-ignore ratings for each AR technology for each segment of the industry (conceptual design, feasibility studies, planning and permitting, financing, design and engineering, construction, and operations and maintenance).

  • Develop relevant and credible sales and marketing messages for construction companies by understanding key industry challenges and where AR use cases are most useful.

  • Identify attractive investment targets by understanding which companies are most advanced in the themes that will determine future success in the construction industry.

3D Systems
6D.ai
8th Wall
AAC Technologies
ABB
Acciona
Accuvein
ACS
Adlens
Adobe
AECOM
Aeriel AI
Affectiva
AGC
AI.Reverie
Akamai
AKULAR
Algorithmia
Alibaba
Alphabet
Alpha Vision
Alteryx
Amazon
Ambarella
AMD
Analog Devices
Apollo Mechanical
Apple
Applied Materials
AR.js
ARGear
Argyle
Arm
Arreverie
ARShow
Artefacto
ARToolkit
Arup
Arvizio
Aryzon
Assemblr
Asus
AT&T
Atheer
Audax Visuals
Augment
Augmented Pixels
Augview
Autodesk
Avegant
AVEVA
Ayasadi
BAE Systems
Baidu
Balfour Beatty
Bandai Namco
BBK Electronics
Bechtel
Bentley Systems
BigML
Blu Wireless
Blue Frog Robotics
Boeing
Bosch
Boston Dynamics
Bouygues
Brain Power
Broadcom
BYD
Byju
C.E. Info Systems
Cadence
Camerai
CareAR
Carl Zeiss
Caspar.ai
Catchoom
Caterpillar
CBAK Energy Technology
China Communications Construction
China Minmetals
China National Chemical Engineering
China National Machinery Industry
China Railway
China Railway Construction
China State Construction Engineering
Chukong Technologies
Cirrus Logic
Cisco
Clarifai
Clark Construction
Cloudwalk
Cobalt Robotics
Cognex
CognitiveScale
Comcast
Cundall
Cyclops AR
Dalux
Daqri
Darf Design
Dassault Systèms
Data Robot
De Beers
DeepAR
Dev Clever Holdings
DHL
DigiLens
Diligent Robotics
Dispelix
Dolby Labs
Doosan
dotData
Dynapack
Ecovacs
Elbit Systems
ElliQ
EON Reality
Epic Games
EssilorLuxottica
Eyelights
F5 Networks
Facewatch
Faro Technologies
Fastly
Ferrovial
Festo
Fit Analytics
Fluor
Flybits
Fologram
Fusion VR
GAMMA AR
Geodesial
Goertek
Gravity Jack
Gray
Groove Jones
Groq
Groupe FIVA
GSMArena
H20.ai
Hexagon
Himax
Hitech BIM Services
Holo Surgical
HoloLamp
Huawei
Hugging Face
Hyperconnect
Hyundai Engineering & Construction
IBM
IC Helmet
iFlytek
Ikea
ImagineOptix
INDE
Inditex
Infineon
Inspire Brands
Intel
Intellectsoft
Iristick
iRobot
Jam City
Jarvish
Jasoren
JBKnowledge
JD.com
John Lewis
Jorjin
jsDelivr
Kadego
Kapanu
Kasisto
Kiber
Kiewit
Kinicho
Kioxia
KNIME
KnuEdge
Komatsu
Laing O'Rourke
Larsen & Toubro
Leica
Lemnis
Lendlease
Lenovo
LetinAR
LG Chem
LG Innotek
LivePerson
LLVision
Lockheed Martin
Lumus
M.A. Mortensen
Magic Leap
MaireTecnimont
Mantis Vision
Match Group
MathWorks
Matterport
Maxst
McDermott
MeasureKit
MediaTek
Mega1
Megvii
Meta
Micron
Microsoft
Microvision
Mimi
Miso Robotics
Mojo Vision
Morpholio
Mosinzhproekt
Multiplex
Nanya Tech
Neato Robotics
Nemetschek
Neosentec
NetEase
Neurala
Nexon
Next Games
NexTech AR
Niantic
Nikkei Asia
Noordwest Hospital Group
North
Northrop Grumman
Nox Innovations
nReal
NSF International
NuEyes
Nvidia
NXP Semiconductors
Occipital
OliveX
Olympus
Omnivision
Oncor Reality
OnSemi
Oppo
Oracle
Orca Health
Osram
Panasonic
PCL Construction
peAR Technologies
Percepti Labs
Petrofac
PlayCanvas
PMD
Poplar Studio
POSCO
Power Construction of China
Procore
PTC
Qorvo
Qualcomm
RapidMinder
RealWear
RE'FLEKT
Renesas
Resolution Games
Robotiq
Rockwell Automation
Royal BAM
Saagara
Saipem
Samsung C&T
Samsung Electronics
Samsung SDI
SAS
Schlumbgerer
Scope AR
ScopeAR
Seiko Epson
Semusi
Sennheiser
Sensata
SenseTime
SentiAR
Sephora
Shapoorji Pallonji
Sherp.ai
Shikun & Binui
Shimizu
Shopify
Siemens
Sighthound
Sixense
SK Hynix
Skanska
Skyworks
Snaappy
Snap
SNC-Lavalin
Sodexo
Softbank
Soluis
Sony
SoundHound
Spaces
SparkCognition
Spectar
Square Enix
StackPath
STMicroelectronics
STRABAG
Stroytransgaz
Surgalign Holdings
Synopsys
Syslor
TDK
TeamViewer
TechnipFMC
Tecnicas Reunidas
Tencent
Teradyne
Texas Instruments
The Glimpse Group
The Gores Group
The Home Depot
The Village Co
ThirdEye
Threedy.ai
Topcon
Toshiba
Touch Surgery
Transition Technologies Capital Group
Trimble
Tsinghua Unigroup
TSMC
Ubimax
Ubiquity6
UltraLeap
Unity
Universal Display
Upskill
USound
Varjo
Veative Labs
Vertebrae
ViacomCBS
ViewAR
VINCI
Vipaar
Viscopic
Visionstar
Visometry
Visual Live 3D
VividQ
Vivo
Vuzix
Wave Computing
WaveOptics
WayRay
Webuild
Whodat
Wikitude
Xerox
Xiaomi
Xloong
Xrhealth
XYZ Reality
Xzimg
Yangtze Memory
Yapi Merkezi
Zapworks
Zonda
Zoom

Table of Contents

Contents

Executive Summary

Augmented Reality Value Chain

  • Semiconductors

  • Components

  • Devices

  • Platforms

  • Apps and content

Construction Challenges

The Impact of Augmented Reality on Construction

Case Studies

Data Analysis

  • Market size and growth forecasts

  • Mergers and acquisitions

  • Company filings trends

  • Hiring trends

  • Augmented reality timeline

Companies

  • Leading augmented reality adopters in construction

  • Leading augmented reality vendors

  • Specialist augmented reality vendors in construction

Sector Scorecard

  • Construction sector scorecard

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Frequently asked questions

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