Augmented Reality (AR) in Healthcare – Thematic Research

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AR in Healthcare Thematic Report Overview

The AR market size was nearly $7 billion in 2020. The market is expected to grow at a CAGR of more than 35% during 2020-2030.  AR has the most promise and use cases in supporting healthcare providers, particularly in surgical assistance and professional training. For pharma and medical devices, AR is mainly used in niche applications within manufacturing, sales, and marketing. Presently, professionals are more familiar with and open to Augmented Reality after the COVID-19 pandemic forced them to use new technologies to ensure business continuity.

Global AR market overview, 2020-2030 ($Billion)

Global AR market overview

For more insights on the AR market forecast, download a free report sample

Augmented Reality (AR) in Healthcare market research report explores the theme of augmented reality in healthcare, through coverage of smart glasses, smartphones, AR headsets, AR healthcare apps, and more.

Market size (2020) Nearly $7 billion
CAGR (2020-2030) >35%
Forecast period 2023-2030
Value chains Semiconductors, Components, Devices, Platforms, and Apps & Content.
Major healthcare companies Case Western Reserve University (CWRU), GSK, Imperial College London, Lucile Packard Children’s Hospital, and Pfizer
Specialist AR vendors AccuVein, Aira, Apprentice.io, Arspectra, Atheer, Augmedics, Beyeonics, Brain Power, CAE Healthcare, EchoPixel, Layar, Insight Medical Systems, MediView, and Medivis
Leading AR vendors Alibaba, Alphabet (parent company of Google), Amazon, Apple, ByteDance, Magic Leap, Meta (formerly Facebook), Microsoft, Niantic, and Qualcomm

AR in Healthcare Market – Key Impacts

AR lets pharma and medical device salespeople convey the function and merit of products more effectively. A drug can be demonstrated on a 3D-visualized organ projected onto the prospect’s desk, or a device can be visualized as if it were installed in the prospect’s lab, office, surgical theatre, or suite. This is more informative than having the product’s dimensions and much cheaper and faster than shipping a demo product.

In manufacturing, AR is better placed to improve existing processes than create new ones. AR can improve pharma and medical device manufacturing consistency, leading to better product safety and cost efficiencies.

By overlaying visualizations on patients’ bodies, AR tools can improve the precision and safety of medical procedures. The overlays map the patient’s internal anatomy onto their body, enabling less-invasive surgery. Also, during surgery, AR technology may show the doctor 3D visualizations of the patient’s anatomy or relevant prompts regarding allergies, medical history, and vital signs that may influence decision-making.

With AR tools, doctors can better explain upcoming procedures to patients, which improves confidence and compliance. Also, by conducting AR simulations of chronic conditions like rheumatoid arthritis, migraine, or diabetes, physicians can offer more sympathy and better identify potential areas of improvement for patients.

AR in Healthcare Market - Value Chains

The value chains of AR can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

Semiconductors: They can be further divided into CPU, GPU, VPU, Image processor, Communication chips, MEM, and Memory chip. Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Components: Component value chain can be further segmented into Motion tracking, Batteries, Displays, Cameras and 3D lenses, Audio Components, and Machine vision. Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.

AR in Healthcare Market – Competitive Landscape

Leading AR Adopters

The major healthcare companies associated with the AR theme are Case Western Reserve University (CWRU), GSK, Imperial College London, Lucile Packard Children’s Hospital, and Pfizer.

Leading AR vendors

Some of the leading AR vendors in the healthcare market are Alibaba, Alphabet (parent company of Google), Amazon, Apple, ByteDance, Magic Leap, Meta (formerly Facebook), Microsoft, Niantic, and Qualcomm.

Specialist AR Vendors

Some of the specialist AR vendors in the healthcare market are AccuVein, Aira, Apprentice.io, Arspectra, Atheer, Augmedics, Beyeonics, Brain Power, CAE Healthcare, EchoPixel, Layar, Insight Medical Systems, MediView, and Medivis.

Scope

  • Key players in the augmented reality in healthcare space: leading AR vendors, specialist AR vendors in healthcare, and leading AR adopters in healthcare.
  • The value chain includes a definition of augmented reality and the different relevant technologies and processes, including semiconductors, components, devices, platforms, and apps and content.
  • Key challenges the healthcare industry faces and explanations of how augmented reality can help. Challenges include manufacturing, marketing and sales, R&D, improving surgery safety, medical training for students and doctors, and improving patient safety
  • Detailed analysis of augmented reality activity in healthcare using various data sets, including deals, hiring, company filings, and social media.
  • Profiles of private and public companies in the space.

Key Highlights

This report explores the theme of augmented reality in healthcare, through coverage of smart glasses, smartphones, AR headsets, AR healthcare apps and more.

Accuvein
Aira
Apprentice.io
Augmedics
Arspectra
Atheer
Beyeonics
Brain Power
CAE Healthcare
EchoPixel
GlaxoSmithKline
Insight Medical Systems
Layar
MediView
Medivis
Medsights Tech
Novograd
Orca Software
Pfizer Philips
Pixelbug
Proprio Vision
Proximie
PTC
Resonai
SentiAR
Sygnature Discovery
TeamViewer
Titian
VisibleBody

Table of Contents

Executive Summary

AR Value Chain

Key players in the AR value chain

Semiconductors

Components

Devices

Platforms

Apps and content

Healthcare Challenges

The Impact of AR on Healthcare

Case Studies

Data Analysis

Market size and growth forecasts

Mergers and acquisitions

Company filings trends

AR hiring trends

AR social media trends

AR timeline

Companies

Leading AR adopters in healthcare

Leading AR vendors

Specialist AR vendors in healthcare

Sector Scorecard

Healthcare sector scorecard

Glossary

Further Reading

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