Augmented Reality (AR) in Healthcare – Thematic Research

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

AR in Healthcare Thematic Report Overview

The AR market size was nearly $7 billion in 2020. The market is expected to grow at a CAGR of more than 35% during 2020-2030.  AR has the most promise and use cases in supporting healthcare providers, particularly in surgical assistance and professional training. For pharma and medical devices, AR is mainly used in niche applications within manufacturing, sales, and marketing. Presently, professionals are more familiar with and open to Augmented Reality after the COVID-19 pandemic forced them to use new technologies to ensure business continuity.

Global AR market overview, 2020-2030 ($Billion)

Global AR market overview

For more insights on the AR market forecast, download a free report sample

Augmented Reality (AR) in Healthcare market research report explores the theme of augmented reality in healthcare, through coverage of smart glasses, smartphones, AR headsets, AR healthcare apps, and more.

Market size (2020) Nearly $7 billion
CAGR (2020-2030) >35%
Forecast period 2023-2030
Value chains Semiconductors, Components, Devices, Platforms, and Apps & Content.
Major healthcare companies Case Western Reserve University (CWRU), GSK, Imperial College London, Lucile Packard Children’s Hospital, and Pfizer
Specialist AR vendors AccuVein, Aira,, Arspectra, Atheer, Augmedics, Beyeonics, Brain Power, CAE Healthcare, EchoPixel, Layar, Insight Medical Systems, MediView, and Medivis
Leading AR vendors Alibaba, Alphabet (parent company of Google), Amazon, Apple, ByteDance, Magic Leap, Meta (formerly Facebook), Microsoft, Niantic, and Qualcomm

AR in Healthcare Market – Key Impacts

AR lets pharma and medical device salespeople convey the function and merit of products more effectively. A drug can be demonstrated on a 3D-visualized organ projected onto the prospect’s desk, or a device can be visualized as if it were installed in the prospect’s lab, office, surgical theatre, or suite. This is more informative than having the product’s dimensions and much cheaper and faster than shipping a demo product.

In manufacturing, AR is better placed to improve existing processes than create new ones. AR can improve pharma and medical device manufacturing consistency, leading to better product safety and cost efficiencies.

By overlaying visualizations on patients’ bodies, AR tools can improve the precision and safety of medical procedures. The overlays map the patient’s internal anatomy onto their body, enabling less-invasive surgery. Also, during surgery, AR technology may show the doctor 3D visualizations of the patient’s anatomy or relevant prompts regarding allergies, medical history, and vital signs that may influence decision-making.

With AR tools, doctors can better explain upcoming procedures to patients, which improves confidence and compliance. Also, by conducting AR simulations of chronic conditions like rheumatoid arthritis, migraine, or diabetes, physicians can offer more sympathy and better identify potential areas of improvement for patients.

AR in Healthcare Market - Value Chains

The value chains of AR can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.

Semiconductors: They can be further divided into CPU, GPU, VPU, Image processor, Communication chips, MEM, and Memory chip. Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Components: Component value chain can be further segmented into Motion tracking, Batteries, Displays, Cameras and 3D lenses, Audio Components, and Machine vision. Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.

AR in Healthcare Market – Competitive Landscape

Leading AR Adopters

The major healthcare companies associated with the AR theme are Case Western Reserve University (CWRU), GSK, Imperial College London, Lucile Packard Children’s Hospital, and Pfizer.

Leading AR vendors

Some of the leading AR vendors in the healthcare market are Alibaba, Alphabet (parent company of Google), Amazon, Apple, ByteDance, Magic Leap, Meta (formerly Facebook), Microsoft, Niantic, and Qualcomm.

Specialist AR Vendors

Some of the specialist AR vendors in the healthcare market are AccuVein, Aira,, Arspectra, Atheer, Augmedics, Beyeonics, Brain Power, CAE Healthcare, EchoPixel, Layar, Insight Medical Systems, MediView, and Medivis.


  • Key players in the augmented reality in healthcare space: leading AR vendors, specialist AR vendors in healthcare, and leading AR adopters in healthcare.
  • The value chain includes a definition of augmented reality and the different relevant technologies and processes, including semiconductors, components, devices, platforms, and apps and content.
  • Key challenges the healthcare industry faces and explanations of how augmented reality can help. Challenges include manufacturing, marketing and sales, R&D, improving surgery safety, medical training for students and doctors, and improving patient safety
  • Detailed analysis of augmented reality activity in healthcare using various data sets, including deals, hiring, company filings, and social media.
  • Profiles of private and public companies in the space.

Key Highlights

This report explores the theme of augmented reality in healthcare, through coverage of smart glasses, smartphones, AR headsets, AR healthcare apps and more.

Brain Power
CAE Healthcare
Insight Medical Systems
Medsights Tech
Orca Software
Pfizer Philips
Proprio Vision
Sygnature Discovery

Table of Contents

Executive Summary

AR Value Chain

Key players in the AR value chain





Apps and content

Healthcare Challenges

The Impact of AR on Healthcare

Case Studies

Data Analysis

Market size and growth forecasts

Mergers and acquisitions

Company filings trends

AR hiring trends

AR social media trends

AR timeline


Leading AR adopters in healthcare

Leading AR vendors

Specialist AR vendors in healthcare

Sector Scorecard

Healthcare sector scorecard


Further Reading

| Our Thematic Research Methodology

| About GlobalData

| Contact Us

Frequently asked questions

Augmented Reality (AR) in Healthcare – Thematic Research thematic reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Augmented Reality (AR) in Healthcare – Thematic Research was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Augmented Reality (AR) in Healthcare – Thematic Research in real time.

  • Access a live Augmented Reality (AR) in Healthcare – Thematic Research dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.