Augmented Reality (AR) in Healthcare – Thematic Research
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AR in Healthcare Thematic Report Overview
The AR market size was nearly $7 billion in 2020. The market is expected to grow at a CAGR of more than 35% during 2020-2030. AR has the most promise and use cases in supporting healthcare providers, particularly in surgical assistance and professional training. For pharma and medical devices, AR is mainly used in niche applications within manufacturing, sales, and marketing. Presently, professionals are more familiar with and open to Augmented Reality after the COVID-19 pandemic forced them to use new technologies to ensure business continuity.
Global AR market overview, 2020-2030 ($Billion)
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Augmented Reality (AR) in Healthcare market research report explores the theme of augmented reality in healthcare, through coverage of smart glasses, smartphones, AR headsets, AR healthcare apps, and more.
Market size (2020) | Nearly $7 billion |
CAGR (2020-2030) | >35% |
Forecast period | 2023-2030 |
Value chains | Semiconductors, Components, Devices, Platforms, and Apps & Content. |
Major healthcare companies | Case Western Reserve University (CWRU), GSK, Imperial College London, Lucile Packard Children’s Hospital, and Pfizer |
Specialist AR vendors | AccuVein, Aira, Apprentice.io, Arspectra, Atheer, Augmedics, Beyeonics, Brain Power, CAE Healthcare, EchoPixel, Layar, Insight Medical Systems, MediView, and Medivis |
Leading AR vendors | Alibaba, Alphabet (parent company of Google), Amazon, Apple, ByteDance, Magic Leap, Meta (formerly Facebook), Microsoft, Niantic, and Qualcomm |
AR in Healthcare Market – Key Impacts
AR lets pharma and medical device salespeople convey the function and merit of products more effectively. A drug can be demonstrated on a 3D-visualized organ projected onto the prospect’s desk, or a device can be visualized as if it were installed in the prospect’s lab, office, surgical theatre, or suite. This is more informative than having the product’s dimensions and much cheaper and faster than shipping a demo product.
In manufacturing, AR is better placed to improve existing processes than create new ones. AR can improve pharma and medical device manufacturing consistency, leading to better product safety and cost efficiencies.
By overlaying visualizations on patients’ bodies, AR tools can improve the precision and safety of medical procedures. The overlays map the patient’s internal anatomy onto their body, enabling less-invasive surgery. Also, during surgery, AR technology may show the doctor 3D visualizations of the patient’s anatomy or relevant prompts regarding allergies, medical history, and vital signs that may influence decision-making.
With AR tools, doctors can better explain upcoming procedures to patients, which improves confidence and compliance. Also, by conducting AR simulations of chronic conditions like rheumatoid arthritis, migraine, or diabetes, physicians can offer more sympathy and better identify potential areas of improvement for patients.
AR in Healthcare Market - Value Chains
The value chains of AR can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.
Semiconductors: They can be further divided into CPU, GPU, VPU, Image processor, Communication chips, MEM, and Memory chip. Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.
Components: Component value chain can be further segmented into Motion tracking, Batteries, Displays, Cameras and 3D lenses, Audio Components, and Machine vision. Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.
AR in Healthcare Market – Competitive Landscape
Leading AR Adopters
The major healthcare companies associated with the AR theme are Case Western Reserve University (CWRU), GSK, Imperial College London, Lucile Packard Children’s Hospital, and Pfizer.
Leading AR vendors
Some of the leading AR vendors in the healthcare market are Alibaba, Alphabet (parent company of Google), Amazon, Apple, ByteDance, Magic Leap, Meta (formerly Facebook), Microsoft, Niantic, and Qualcomm.
Specialist AR Vendors
Some of the specialist AR vendors in the healthcare market are AccuVein, Aira, Apprentice.io, Arspectra, Atheer, Augmedics, Beyeonics, Brain Power, CAE Healthcare, EchoPixel, Layar, Insight Medical Systems, MediView, and Medivis.
Scope
- Key players in the augmented reality in healthcare space: leading AR vendors, specialist AR vendors in healthcare, and leading AR adopters in healthcare.
- The value chain includes a definition of augmented reality and the different relevant technologies and processes, including semiconductors, components, devices, platforms, and apps and content.
- Key challenges the healthcare industry faces and explanations of how augmented reality can help. Challenges include manufacturing, marketing and sales, R&D, improving surgery safety, medical training for students and doctors, and improving patient safety
- Detailed analysis of augmented reality activity in healthcare using various data sets, including deals, hiring, company filings, and social media.
- Profiles of private and public companies in the space.
Key Highlights
This report explores the theme of augmented reality in healthcare, through coverage of smart glasses, smartphones, AR headsets, AR healthcare apps and more.
Aira
Apprentice.io
Augmedics
Arspectra
Atheer
Beyeonics
Brain Power
CAE Healthcare
EchoPixel
GlaxoSmithKline
Insight Medical Systems
Layar
MediView
Medivis
Medsights Tech
Novograd
Orca Software
Pfizer Philips
Pixelbug
Proprio Vision
Proximie
PTC
Resonai
SentiAR
Sygnature Discovery
TeamViewer
Titian
VisibleBody
Table of Contents
Frequently asked questions
-
What was the global AR market size in 2020?
The global AR market size was worth nearly $7 billion in 2020.
-
What is the global AR market growth rate?
The AR market is expected to grow at a CAGR of more than 35% during the forecast period.
-
What are the different value chains of AR?
The value chains of AR can be divided into five segments: semiconductors, components, devices, platforms, and apps & content.
-
Which are the major healthcare companies associated with the AR theme?
The major companies associated with the AR theme are Case Western Reserve University (CWRU), GSK, Imperial College London, Lucile Packard Children’s Hospital, and Pfizer.
-
Which are the specialist AR vendors in the healthcare sector?
The specialist AR vendors in the healthcare sector are AccuVein, Aira, Apprentice.io, Arspectra, Atheer, Augmedics, Beyeonics, Brain Power, CAE Healthcare, EchoPixel, Layar, Insight Medical Systems, MediView, and Medivis.

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