Augmented Reality (AR) in Travel and Tourism – Thematic Intelligence

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Augmented Reality (AR) in Travel and Tourism Thematic Report Overview

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. As AR develops, it will help tourists have a better travel experience. It can perform various functions that reduce stress for travelers and enable a more informative journey. Translating signage, wayfinding, and checking luggage size are a few of the ways through which AR can improve the traveling experience.

The ‘augmented reality (AR) in travel and tourism’ thematic intelligence report gives an in-depth insight into the augmented reality theme and how it will impact the travel and tourism sector. It further entails a deep-dive analysis of the industry, including real-life use case studies that showcase how the travel and tourism sector has responded to the impact of this theme on their operations. The report also identifies the key market trends that will shape the AR theme over the coming years and gives an insight into the market players and the competitive landscape within the theme.

Report Pages 55
Regions Covered Global
Value Chain ·        Semiconductors

·        Components

·        Devices

·        Platforms

·        Apps & Content

Leading Adopters in Travel and Tourism ·        Airbnb

·        Airport Authority Hong Kong

·        easyJet

·        Sydney Airport

Leading AR Vendors ·        Alibaba

·        Alphabet (parent company of Google)

·        Amazon

·        Apple

·        ByteDance

Leading Specialist AR Vendors in Travel and Tourism ·        Augmented.City

·        Cesium

·        Lumus

·        TeamViewer

·        Zumoko

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Augmented Reality - Value Chain Analysis

The augmented reality value chain consists of the semiconductors, components, devices, platforms, and apps & content.

Apps & Content: Content is a major area of concern for AR companies. Gaming is a fertile ground for AR but gaming companies struggle to create novel content. Meanwhile, general apps (e.g., maps), e-commerce (e.g., furniture and cosmetic try-ons), and social media (e.g., Snapchat and Instagram filters) are fast becoming growth avenues.

Media houses and e-commerce companies have been early adopters of AR, while healthcare, engineering, and military organizations also use the technology. Microsoft and PTC among others are investing in AR development platforms to support firms through the AR implementation process. Start-ups such as Re’flekt, Scope AR, and Atheer have also joined the race.

Augmented Reality Value Chain Analysis

Augmented Reality Value Chain Analysis

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Augmented Reality (AR) in Travel and Tourism - Leading Companies

A few of the leading augmented reality adopters in travel and tourism:

  • Airbnb
  • Airport Authority Hong Kong
  • easyJet
  • Sydney Airport

 A few of the leading vendors making their mark within the AR theme are:

  • Alibaba
  • Alphabet (parent company of Google)
  • Amazon
  • Apple
  • ByteDance

The leading specialist AR vendors in the travel and tourism sector are:

  • City
  • Cesium
  • Lumus
  • TeamViewer
  • Zumoko

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Attraction Operators Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our power sector scorecard has three screens: A thematic screen, a valuation screen, and a risk screen.

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Attraction Operators Sector Scorecard – Thematic Screen

Attraction Operators Sector Scorecard – Thematic Screen

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Key Highlights

  • Scientific overview of augmented reality (AR) in travel and tourism.
  • Studies of emerging technological trends and their broader impact on the market.
  • Analysis of the various military and civilian hypersonic technologies programs currently under development, their history, and projections on future development initiatives.

Reasons to Buy

  • Determine potential investment companies based on trend analysis and market projections.
  • Gaining an understanding of the market challenges and opportunities surrounding augmented reality (AR) in travel and tourism theme.
  • Understand how spending on augmented reality (AR) in travel and tourism will fit into the overall market and which spending areas are being prioritized.

3D Sound Labs
8th Wall
AAC Technologies
Air France
Airport Authority Hong Kong
Alphabet (Google)
British Airways
Capital One
Dubai International Airport
Dubai Tourism
Epic Reality
Etihad Airways
Glimpse Group
Hamad International Airport
KINS Technology
Knossos 3D Experience
LG Electonics
Lufthans Technik
Magic Leap
Match Group
National Theatre
NexTech AR
Oriental Land
Puy du Fou
Qatar Airways
Royal Commission of AlUla
Samsung Electronics
Singapore Changi Airport
Teamview (Upskill)
Texas Instruments
United Parks & Resorts
Visit Singapore

Table of Contents

Executive Summary


Travel and Tourism Challenges

The Impact of AR on Travel and Tourism

Case Studies

Augmented Reality Timeline

Market Size and Growth Forecasts


M&A trends

Patent trends

Company filing trends

Hiring trends

Augmented Reality Value Chain





Apps and content


Sector Scorecard

Attration operators sector scorecard


Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Frequently asked questions

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