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Augmented Reality (AR) in Travel and Tourism – Thematic Research

Pages: 64 Published: March 23, 2022 Report Code: GDTT-TR-S083

The augmented reality (AR) market was worth $8.6 billion in 2021. The market is expected to grow at a CAGR of 38% during the forecast period. AR is a technology that allows the user to see the real world overlaid with digital data. AR is facilitating a stress-reduced and more informative journey for tourists by translating signs and menus and guiding them through popular attractions. AR can also help the industry overcome the impact of ongoing travel restrictions due to the COVID-19 pandemic. AR also helps ease the booking process by providing room tours or luggage size checks. As digitization increases, AR will be increasingly recognized as an essential tool to improve the travel experience. AR technology can help reduce costs during manufacturing or aircraft maintenance. Using AR headsets or smart glasses, engineers can diagnose issues quickly, efficiently, and with a reduced margin for error.

AR market overview

AR market overview

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What are the value chains of AR in the travel and tourism industry?

The value chains of AR in the travel and tourism industry are semiconductors, components, devices, platforms, and apps and content.

Semiconductors

Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Components

Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.

Devices

AR-enabling hardware comes in various forms, including smartphones, eyewear, and AR headsets. For consumer AR applications, smartphones are the most used platform, while enterprises typically prefer AR headsets and AR smart glasses, which offer a broader range of functions.

Platforms

Building an AR ecosystem by incorporating both hardware and software is essential for the long-term success of any company in the AR market. The five prerequisites for a successful AR ecosystem are Application programming interfaces (APIs) and SDKs, AR engines – games, AR engines – enterprise, AI, and application delivery networks (ADNs) and content delivery networks (CDNs).

Apps & Content

Content is a major area of concern for AR companies. Enterprises are an increasingly important area of focus for AR companies. Media houses and ecommerce companies have been early adopters of AR, while the technology is also used by healthcare, engineering, and military organizations. Microsoft, PTC, Deloitte, McKinsey, and Accenture are investing in AR development platforms to support firms through the AR implementation process.

Which are the key travel and tourism companies associated with the AR theme?

The key travel and tourism companies associated with the AR theme are Airbnb, Air France – KLM, Air New Zealand, China Southern Airlines, Delta Air Lines, easyJet, Hamad International Airport, Japan Airlines, Kayak, Marriott, TUI, Virgin Group, Visit Singapore, and Whitbread.

Airbnb

It is an online marketplace for lodging and tourism activities that connects people who want to rent out their property with those looking for accommodation in different areas. Airbnb is adding VR and AR to its online platform to enable guests to take a virtual tour of potential properties. AR can also solve problems upon arrival, such as locating certain items or translating appliances.

Air France KLM Group

This leading airline used AR technology to let the passengers measure the size of their hand baggage and ensure that it was small enough to go into the main cabin.

Air New Zealand

They partnered with Microsoft to create an app to promote a more personalized interaction with passengers onboard. Crew members would be required to wear a HoloLens headset to see customer information such as onward travel plans or meal choices. The app would overlay data with passengers’ views and incorporate visual and auditory information from the passenger to suggest their emotional state.

Who are the specialist AR vendors in the travel and tourism industry?

The specialist AR vendors in the travel and tourism market are Augmented.City, Epic Reality, SmartGuide, TeamViewer, Travel World VR, and Zumoko.

Market Report Scope

Market size (2021) $8.6 billion
CAGR 38%
Forecast period 2021-2030
Value chains Semiconductors, Components, Devices, Platforms, and Apps and Content
Key travel and tourism companies Airbnb, Air France – KLM, Air New Zealand, China Southern Airlines, Delta Air Lines, easyJet, Hamad International Airport, Japan Airlines, Kayak, Marriott, TUI, Virgin Group, Visit Singapore, and Whitbread
Specialist AR vendors Augmented.City, Epic Reality, SmartGuide, TeamViewer, Travel World VR, and Zumoko

This report provides:

  • Overview of the use of augmented reality in tourism.
  • Key trends within this theme that are split into five categories: technology trends, macroeconomic trends, regulatory trends, media trends, and industry trends.
  • Several case studies that are included to analyze the multiple ways companies have leveraged augmented reality and what they are doing to position themselves strongly.
  • Travel and tourism companies that are leading in the augmented reality theme, such as Delta Air Lines, Air France-KLM, and Visit Singapore.

Reasons to Buy

  • To understand AR and its current and future impact on the industry.
  • To understand how AR is addressing key challenges that the travel and tourism sector is facing.
  • To identify the leading AR adopters and specialist vendors.

Key Players

KLM
Kayak
Hamad International Airport
Marriott
Japan Airlines
Hub by Premier Inn
Visit Singapore
Virgin Group
Ryanair
Flughafen Zurich
easyJet
China Southern Airlines
Airbnb
TUI

Table of Contents

Executive Summary

Augmented Reality Value Chain

Travel and Tourism Challenges

The Impact of AR on Travel and Tourism

Case Studies

Data Analysis

Companies

Sector Scorecards

Further Reading

| Our Thematic Research Methodology

| About GlobalData

| Contact Us

Frequently Asked Questions

The AR market was worth $8.6 billion in 2021.

 

 

 

 

 

 

The global AR market is expected to grow at a CAGR of 38% during the forecast period.

The value chains of AR in the travel and tourism industry are semiconductors, components, devices, platforms, and apps and content.

The key travel and tourism companies associated with the AR theme are Airbnb, Air France – KLM, Air New Zealand, China Southern Airlines, Delta Air Lines, easyJet, Hamad International Airport, Japan Airlines, Kayak, Marriott, TUI, Virgin Group, Visit Singapore, and Whitbread.

The specialist AR vendors in the travel and tourism market are Augmented.City, Epic Reality, SmartGuide, TeamViewer, Travel World VR, and Zumoko.

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