Austria Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Key Highlights
In 2024, the Austrian beer and cider sector saw a 1.7% decline in volume sales while value rose 2.2%. Economic uncertainty and weaker consumer confidence led consumers to moderate purchases. Beer volumes fell 1.8%, while cider rose 1.7%. Shifts toward premium, trusted brands, driven by perceptions of quality, natural ingredients, and traditional or modern brewing, supported premium segment growth, while discount, mainstream, and super‑premium segments declined. The very low‑alcohol band (>0.0–0.5%) was the only segment to register growth, as health concerns boosted demand for lighter options. The retail channel led volumes in both categories, accounting for 71.8% of beer sales and 83.2% of cider sales; the foodservice channel accounted for the remainder. Metal, glass, and PET were the primary packaging materials.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Austrian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Stieglbrauerei
Egger Getraenke
Ottakringer
Zwettl
Obermurtaler Brauerei Genossenschaft
Brauerei Hirt
Mohrenbrauerei
Eggenberg
Kolarik & Leeb
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