Baby Equipment
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The baby equipment market has remained resilient amid the challenging economic backdrop, with parents and wider family and friends committed to spend on their young ones. However, demand is highly dependent on the UK birth rate, which fell in 2013, leading to a drop in sales. The market is seeing some long-term positives for demand. There is an increasing sense of fashion ability, especially in Prams & Buggies, which combined with tighter legislative guidelines around Safety and Travel, is encouraging trading up to more up market and specialist products.
Scope
The baby equipment report offers a comprehensive insight into the baby equipment market and its sub-sectors, including overall baby equipment, care & feeding, prams & buggies, safety and travel. The report analyses the market, the major players, consumer shopping habits and the main trends.
It provides in-depth analysis of the following:
– The hot issues
– What people buy
– Where people shop
– How people shop
– Why people shop
Reasons to Buy
Utilize the detailed data and insight on the market to help form an effective growth strategy across the baby equipment market.
Gain a better understanding of consumer shopping habits within baby equipment and which retailers are the most popular to enable you to better compete in the market.
Identify the opportunities to grow sales in this sector by comparing strategies of the key players in the market and their performance metrics.
Understand which trends are driving consumer spend on baby equipment and how you can tap into these trends.
Gain an understanding of which consumers spend the most on baby equipment, which demographics have the lowest penetration and which regions in the UK have the highest baby equipment penetration to allow you to target specific consumer groups more effectively.
Argos
Kiddicare
Asda
Mamas & Papas
Tesco
John Lewis
Amazon
Babies R Us.
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Frequently asked questions
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