Beauty and Grooming Packaging Opportunities – New Packaging Formats and Value-added Features
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The pandemic has encouraged consumers to become more health-conscious and seek effective beauty and grooming products to help them look and feel good. The demand is likely to increase post the pandemic as consumers start socializing. For this purpose, small packs are coming handy to tuck into a bag and on-board applicators increasing practicality to enhance consumer appeal. The value for money will become more important as economic pressures intensify and consumers look for ways to treat or enjoy themselves without exceeding their budget.
The beauty and grooming packaging market research report explore new packaging formats and value-added features in the beauty and grooming categories, using examples from GlobalData’s Pack-Track innovation tool.
Beauty and Grooming Category Packaging Market: Spotlight
Improved handling brings greater user-friendliness to nail polish: The traditional glass bottle with a brush applicator still dominates in the nail polish category but the small size and the fact that it’s being used with wet, tacky nails can make it difficult to juggle the bottle and cap when applying the polish. By improving consumer handling and cleanliness, it is possible to enhance the overall user experience and gain an edge over the competition.
Demand for greater packaging sustainability: Overt on-pack messaging improves transparency on green initiatives and can be used to good effect to engage consumers and help them to make positive purchase decisions. There may be a willingness to spend more on brands with environment-friendly packaging in the belief that one is actively contributing to a better world through these sustainable choices.
Improving consumer convenience through packaging features: Many consumers are resuming elements of their pre-pandemic lifestyles as they return to the workplace or education, leisure activities, and socializing. It is expected that formats convenient for out-of-home situations will be in demand once more and small, handbag-friendly formats improve portability for traveling or touching up one’s appearance on the go.
To know more about other innovative examples of the beauty and grooming category packaging market, download a free report sample
Beauty and Grooming Category Packaging Market: Key Trends
Environmental responsibility, ethical consumption, premiumization & indulgence, novel & experimental concepts, added functionality, on-the-go products, and value for money are some of the packaging trends in the beauty and grooming industry.
Health and sustainability-conscious consumers make more informed, feel-good choices by opting for products that are better for them and the environment. More sustainable packaging formats, including those with a high proportion of recycled material, allow consumers to feel they are doing the right thing and contributing towards positive change when making beauty and grooming purchases. Innovative packaging that looks different or creates new usage rituals can generate a talking point and help to satisfy the desire for something novel, particularly among younger demographics. Brand owners are responding to demands for packaging sustainability with formats designed for easier recycling, increased use of recycled content, alternative materials, and concentrated product formulas that result in smaller packs.
Beauty and Grooming Category Packaging Market TrendSights
To know more about the key trends impacting the beauty and grooming packaging market, download a free report sample
Beauty and Grooming Category Packaging Market: Key Highlights
Convenience is important and enhanced functionality through packaging that allows easy usage adds value for consumers and can increase brand loyalty, while smaller packs make it possible to use products in on-the-go situations. Packaging shapes, formats, materials, and decorative effects can also be used to help create a premium image to appeal to aspirational consumers. In responding to consumer demands for improved packaging sustainability, some brand owners are looking for recycled materials and easily recycled packs, while others are launching concentrated products that reduce single-use packaging waste or exploring alternative materials to reduce reliance on oil-based plastics.
Reasons to Buy
- Use GlobalData’s Category Packaging Opportunities reports to inspire innovation.
- Understand the relevant consumer trends that drive and support innovation so you can tap into what is impacting the industry.
- Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.
NYX Professional Makeup LLC
Revlon Consumer Products Corp
The Gypsy Shrine Ltd
American International Industries
Kao
Schwarzkopf & Henkel
Hard Candy LLC
Haus Schaeben GmbH & Co. KG
Coty
Unilever
Laboratoires Garnier
Matas A/S
PYT Beauty
Procter & Gamb le
Sephora
Guangzhou Na Fei Lan Trading Co
JoCos GmbH
Function of Beauty
Axiology LLC
Kneipp GmbH
BIELENDA Kosmetyki Naturalne Sp. z o.o.
Aries Umweltprodukte
Blue Dot sp. z o.o. sp.k.
Church & Dwight
LG Household & Healthcare Ltd.
Beiersdorf AG
Table of Contents
Frequently asked questions
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Why is innovative packaging famous among younger demographics?
Innovative packaging that looks different or creates new usage rituals can generate a talking point and satisfy the desire for something novel, particularly among younger demographics.
-
What are the benefits of overt on-pack messaging?
Overt on-pack messaging improves transparency on green initiatives and can be used to good effect to engage consumers and help them to make positive purchase decisions.
-
Why are consumers spending more on environmental-friendly packaging?
Consumers are spending more on brands with environment-friendly packaging because they feel they are actively contributing to a better world through these sustainable choices.
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How are brand owners responding to consumer demands for packaging sustainability?
Brand owners are responding to demands for packaging sustainability with formats designed for easier recycling, increased use of recycled content, alternative materials, and concentrated product formulas that result in smaller packs.
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