List of Figures
Black Friday shopper penetration, overall and by demographic, 2018 & 2017 shopper penetration
Black Friday shopper awareness, 2018 & 2017
Black Friday & Cyber Monday participation, 2018 & 2017
Barriers to Purchase 2017 & 2018
Financial wellbeing compared to last year, 2017 & 2018
Black Friday spending compared to last year, 2017 & 2018
How consumers financed Black Friday spending, 2017 & 2018
What day did consumers purcchase on, 2017 & 2018
Impact of Black Friday/Cyber Monday period on timing of purchasing, 2017 & 2018
Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing, 2017 & 2018
Who were the items for 2017 & 2018
Research methods 2017 & 2018
Retailers that did the best job of promoting Black Friday, 2018
Which retailer is the first port of call when looking for Black Friday purchases?
Do you expect retailers to offer deals, and do they influence where you shop?
Proportion of online spend
What sort of deals are most appealing
What sort of deals did you take advantage of
Consumer expectation of retailers' discounts
Agreement and disagreement with statements about Black Friday, 2018
What's driving retailer selection (electricals & technology), 2018, & ppt change on 2017
Consumers using each channel for purchasing electricals & technology (browsed & purchased), 2018
Consumers using each device for purchasing electricals & technology (browsed & purchased), 2018
Fulfilment options for Black Friday electricals & technology purchases made online, 2017 & 2018
Average spend on electricals & technology & change on last year
Proportion of online spend for electricals & technology
Top 10 retailers shopped at for electricals & technology, 2017 & 2018
Black Friday electricals & technology penetration, overall and by demographic, 2018 & 2017
Black Friday Audio Visual penetration, overall and by demographic, 2018 & 2017
Television purchasing dynamics
Black Friday Computers & tablets penetration, overall and by demographic, 2018 & 2017
Black Friday Gaming hardware penetration, overall and by demographic, 2018 & 2017
Black Friday Home appliances penetration, overall and by demographic, 2018 & 2017
Black Friday Personal grooming penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall electricals & technology), 2017 & 2018
Planned/impulse purchases (within electricals & technology), 2017 & 2018
Amazon hero products penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (of Amazon hero products)
Ordering dynamics (of Amazon hero products)
What's driving retailer selection (fashion & beauty), 2018, & ppt change on 2017
Consumers using each channel for purchasing fashion & beauty (browsed & purchased), 2018
Consumers using each device for purchasing fashion & beauty (browsed & purchased), 2018
Fulfilment options for Black Friday fashion & beauty purchases made online, 2017 & 2018
Average spend on fashion & beauty & change on last year
Proportion of online spend for fashion & beauty
Top 10 retailers shopped at for fashion & beauty, 2017 & 2018
Black Friday fashion & beauty penetration, overall and by demographic, 2018 & 2017 fashion & beauty penetration
Black Friday Clothing penetration, overall and by demographic, 2018 & 2017
Black Friday Accessories penetration, overall and by demographic, 2018 & 2017
Black Friday Footwear penetration, overall and by demographic, 2018 & 2017
Black Friday Health & Beauty penetration, overall and by demographic, 2018 & 2017
Agreement and disagreement with statements about Black Friday purchases of fashion & beauty items, 2018
Planned/impulse purchases (overall fashion & beauty), 2017 & 2018
Planned/impulse purchases (within fashion & beauty), 2017 & 2018
What's driving retailer selection (entertainment & leisure), 2018, & ppt change on 2017
Consumers using each channel for purchasing entertainment & leisure (browsed & purchased), 2018
Consumers using each device for purchasing entertainment & leisure (browsed & purchased), 2018
Fulfilment options for Black Friday entertainment & leisure purchases made online, 2017 & 2018
Average spend on entertainment & leisure & change on last year
Proportion of online spend for entertainment & leisure
Top 10 retailers shopped at for entertainment & leisure, 2017 & 2018
Black Friday entertainment & leisure penetration, overall and by demographic, 2018 & 2017 entertainment & leisure penetration
Black Friday Entertainment & books penetration, overall and by demographic, 2018 & 2017
Black Friday Sports & leisure penetration, overall and by demographic, 2018 & 2017
Black Friday Toys & games penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall entertainment & leisure), 2017 & 2018
Planned/impulse purchases (within entertainment & leisure), 2017 & 2018
What's driving retailer selection (homewares, furniture & DIY), 2018, & ppt change on 2017
Consumers using each channel for purchasing homewares, furniture & DIY (browsed & purchased), 2018
Consumers using each device for purchasing homewares, furniture & DIY (browsed & purchased), 2018
Fulfilment options for Black Friday homewares, furniture & DIY purchases made online, 2017 & 2018
Average spend on homewares, furniture & DIY & change on last year
Proportion of online spend for homewares, furniture & DIY
Top 10 retailers shopped at for homewares, furniture & DIY, 2017 & 2018
Black Friday homewares, furniture & DIY penetration, overall and by demographic, 2018 & 2017 homewares, furniture & DIY penetration
Black Friday Homewares penetration, overall and by demographic, 2018 & 2017
Black Friday Furniture penetration, overall and by demographic, 2018 & 2017
Black Friday DIY & Gardening penetration, overall and by demographic, 2018 & 2017
Black Friday Floorcoverings penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall homewares, furniture & DIY), 2017 & 2018
Planned/impulse purchases (within homewares, furniture & DIY), 2017 & 2018
Was delivery before Christmas a factor in whether or not to purchase furniture?
What's driving retailer selection (specialty food & drink), 2018, & ppt change on 2017
Consumers using each channel for purchasing specialty food & drink (browsed & purchased), 2018
Fulfilment options for Black Friday specialty food & drink purchases made online, 2017 & 2018
Average spend on specialty food & drink & change on last year
Proportion of online spend for specialty food & drink
Top 10 retailers shopped at for specialty food & drink, 2017 & 2018
Black Friday specialty food & drink penetration, overall and by demographic, 2018 & 2017 specialty food & drink penetration
Black Friday Food & nutrition penetration, overall and by demographic, 2018 & 2017
Black Friday Drinks penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall specialty food & drink), 2017 & 2018
Planned/impulse purchases (within specialty food & drink), 2017 & 2018
What's driving retailer selection (miscellaneous products), 2018, & ppt change on 2017
Consumers using each channel for purchasing miscellaneous products (browsed & purchased), 2018
Consumers using each device for purchasing miscellaneous products (browsed & purchased), 2018
Fulfilment options for Black Friday miscellaneous products purchases made online, 2017 & 2018
Average spend on miscellaneous products & change on last year
Proportion of online spend for miscellaneous products
Top 10 retailers shopped at for miscellaneous products, 2017 & 2018
Black Friday miscellaneous products penetration, overall and by demographic, 2018 & 2017 miscellaneous products penetration
Black Friday Pet care penetration, overall and by demographic, 2018 & 2017
Black Friday Seasonal penetration, overall and by demographic, 2018 & 2017
Black Friday Stationery penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall miscellaneous products), 2017 & 2018
Planned/impulse purchases (within miscellaneous products), 2017 & 2018