Childrenswear Market Size, Trends and Analysis by Regional and Category Performance, Brands and Forecast to 2028

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Childrenswear Market Overview

The childrenswear market size was valued at $200 billion in 2023 and the market will grow at a CAGR of more than 2% during 2023-2028. The need for frequent replacement as children quickly outgrow or damage garments will support the growth of the childrenswear market during tough economic times.

Childrenswear Market Outlook 2023-2028 ($ Billion)

Childrenswear Market Outlook 2023-2028 ($ Billion)

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The childrenswear market report offers comprehensive insight and analysis of the Childrenswear market, the major players, the key trends, and consumer attitudes. The report also includes consumer data from 2023.

Market Size (2023) $200 billion
CAGR (2023-2028) >2%
Forecast Period 2023-2028
Historical Period 2018-2022
Key Regions ·       Asia-Pacific

·       Europe

·       The Americas

·       Middle East and Africa

Key Categories ·       Girlswear

·       Boyswear

·       Babywear

Key Brand ·       Nike

·       Adidas

·       Zara

·       H&M

·       Primark

Key Channels ·       Clothing, Footwear, and Accessories Specialists

·       Online Specialists

·       Other Online Retail

·       Department Stores

·       OtherOffline Specialist

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Childrenswear Market Drivers

A few of the childrenswear market drivers are shorter lifecycles of childrenswear, new brands entering the market, the rise of regional markets in APAC, and the influence of social media in shopping.

Social media: Social media continues to inspire and encourage childrenswear purchases, notably through the “mini-me” trend where parents dress their children in styles that mirror their own, as well as the rise of child influencers, such as Coco Pink Princess and Everleigh Rose. These famous figures will help to increase children’s awareness and interest in fashion, and the brand will increasingly collaborate with them to extend their reach.

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Childrenswear Market Segmentation by Categories

The key categories of the childrenswear market are girlswear, boyswear, and babywear. Girlswear dominated the childrenswear market in 2023.

Childrenswear Market Analysis by Categories, 2023 (%)

Childrenswear Market Analysis by Categories, 2023 (%)

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Childrenswear Market Segmentation by Region

The key regions of the childrenswear market are the Americas, Europe, Asia-Pacific, and Middle East, and Africa. In 2023, Asia-Pacific was the leading region in the childrenswear market. Emerging markets such as the Philippines, India, and Malaysia which are experiencing rapid urbanization and economic growth will drive the market in the forecast period.

Childrenswear Market Analysis by Region, 2023 (%)

Childrenswear Market Analysis by Region, 2023 (%)

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Childrenswear Market Analysis by Channel Growth

The key channels in the childrenswear market are clothing, footwear, and accessories specialists, online specialists, other online retailers, department stores, and other offline channels. Clothing, footwear, and accessories specialists, had the highest share in 2023.

Childrenswear Market Analysis by Channel Growth, 2023 (%)

Childrenswear Market Analysis by Channel Growth, 2023 (%)

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Childrenswear Market – Competitive Landscape

The key competitors in the childrenswear market are Nike, Adidas, Zara, H&M, and Primark. H&M was the market leader in in 2023. Despite maintaining its leading position in the global childrenswear market, H&M has been losing share in recent years due to lackluster ranges and mass market prices, meaning it has lost out to cheaper, more exciting players such as Primark.

Childrenswear Market Analysis by Brand Profiles, 2023 (%)

Childrenswear Market Analysis by Brand Profiles, 2023 (%)

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Key Segments Covered in the Childrenswear Market Report

Childrenswear Category Outlook (Value, USD Billion, 2018-2028)

  • Girlswear
  • Boyswear
  • Babywear

Childrenswear Regional Outlook (Value, USD Billion, 2018-2028)

  • Europe
  • Asia-Pacific
  • The Americas
  • Middle East and Africa

Childrenswear Channels Outlook (Value, USD Billion, 2018-2028)

  • Clothing, Footwear and Accessories Specialists
  • Online Specialists
  • Other Online Retail
  • Department Stores
  • Other Offline Channels

Scope

  • This report offers an analysis of both the historical and forecast data of the global childrenswear market through 2027.
  • It provides a brief of the key trends along with sales and growth across different regions and category groups.
  • It highlights the global childrenswear brands and their current competitive position.

Key Highlights

Economic pressures will continue to restrain childrenswear growth in 2024

The online channel will outperform in the forecast period, driven by digital developments

Brands with affordable, on-trend childrenswear ranges win parental appeal

Reasons to Buy

  • Gain a comprehensive view of the global childrenswear market and forecasts to 2028.
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand.
  • Investigate current and forecast trends in childrenswear to identify the opportunities offering the most potential.
  • Understand who the main competitors are in the global childrenswear market and their price positioning.

H&M
Nike
Carter's
UNIQLO
Primark
Zara
Adidas
The Children's Place
Old Navy
C&A
Shein
Arket
Circos
Bundlee
thelittleloop
M&S
George at ASDA
Original Marines
Kappa
Hanna Andersson
Phase Eight
Max&Co
Brave Kid
Khaite
Bonpoint
John Lewis & Partners
Represent
Ksubi
Tesco
Walmart
Mayoral
Petit Bateau
Justice
Polarn O. Pyret
BalaBala
Mori
Trotters

Table of Contents

  • 1. Executive Summary
  • 2. Key Trends in the Global Childrenswear Market

    • 2.1. Drivers & Inhibitors
    • 2.2. Boosting sustainability and longevity within childrenswear
    • 2.3. Specialist sportswear ranges to cater to children’s active lifestyles
    • 2.4. Adult clothing players enter the market to meet evolving parental demands
    • 2.5. Strategies for success

  • 3. Global Market Size to 2028
  • 4. Channel Performance to 2028
  • 5. Regional Performance to 2028
  • 6. Category Performance to 2028
  • 7. Consumer Insights
  • 8. Competitive Landscape: Market Shares & Brand Profiles

    • 8.1. Top 10 Brands 2021-2023
    • 8.2. Brands in Focus: Primark
    • 8.3. Brands in Focus: Old Navy
    • 8.4. Brands in Focus: Mayoral
    • 8.5. Brands in Focus: Petit Bateau and Justice
    • 8.6. Brands to Watch

  • 9. Methodology
  • 10. Contact us

Table

Global Boyswear and Girlswear Market Value by Product Segments ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028

Figures

Global Childrenswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)

Global Childrenswear Market Value ($ bn) 2018–2028, and Annual Growth (%)

Global Childrenswear Market Volume (units bn) 2018-2028, and Annual Growth (%)

Share of Global Childrenswear Market by Price Positioning (%), 2018, 2023 & 2028

Share of Global Clothing Market by Subsector (%), 2018, 2023 & 2028

Global Childrenswear Online Market ($ bn) and Online Penetration (%), 2018-2028

Channel Shares (%) within the Global Childrenswear Market, 2018, 2023 & 2028

Share of Global Childrenswear Market by Region (%) 2018, 2023 & 2028

Top 10 Global Childrenswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028

Top 10 Global Childrenswear Markets by CAGR (%) 2023-2028

Global Childrenswear Segments by Value ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028

Consumers who purchased childrenswear in the last 12 months

Categories purchased by clothing shoppers

UK Consumers – Childrenswear Purchase Drivers

UK Consumers – Childrenswear Clothing Inspirations

Top 10 Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)

Primark’s Global Childrenswear Market Share (%) 2018-2023

Old Navy’s Global Childrenswear Market Share (%) 2018-2023

“Mayoral’s Global Childrenswear Market Share (%)

2018-2023”

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