China Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
After the Chinese Government lifted its stringent COVID-19 restrictions, the economy recovered considerably in 2023. According to China’s Statistics Bureau, its GDP increased by 5.2% annually in 2023. Businesses started operating more freely in light of the relaxation of restrictions and consumers’ purchasing power increased. Consumer prices increased by 0.2%, with inflation easing from 2% in 2022. These factors positively influenced the sector’s performance in 2023. Although consumer confidence, especially among low-income consumers, has not recovered completely, high-income consumers and the affluent middle class fueled consumption growth.
Key Highlights
The sector has been in a period of transition, with consumers’ preferences shifting from quantity to quality. This is especially true of the beer category, as the “less but better” trend gained momentum. Concurrently, during 2020–25, the sector’s volume sales declined at a negative CAGR of 0.1%. Meanwhile, value sales increased at a CAGR of 3.7%. Premium beer registered a volume uptick of 4.2% in 2024.
With an increasing emphasis on health, young consumers in China are moderating their alcohol intake. As a result, beer in the zero-alcohol band (alcohol by volume = 0.0%) recorded a robust volume upswing at 42.3% in 2024.
Value growth surpassed volume growth during 2024–25. This trend is forecast to continue over 2025–30. The sector is expected to record a volume CAGR of 0.1% in 2025–30.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Chinese beer and cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
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China Resources Snow Breweries Ltd
Tsingtao
Yanjing Brewery
Carlsberg China
Henan Jinxing Brewery
Zhujiang Beer Group
San Miguel China
Beijing Mashi Trading Co Ltd
Hebei Lanbei Alcohol Co Ltd
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