China Sports Broadcasting Media (Television and Telecommunications) Landscape

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China Sports Broadcasting Media Market Report Overview

The China telecom and pay-TV services market size was valued at $456.7 billion in 2022 and is expected to achieve a CAGR of more than 2% during 2022-2027. It will be primarily supported by the mobile data and fixed broadband service segments.

China Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

China Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

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The China sports broadcasting media market research report provides an overview of the television and telecommunications market in relation to sports broadcasting in China today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Market Size (2022) $456.7 billion
CAGR (2022-2027) >2%
Forecast Period 2022-2027
Historical Period 2021
Key Broadcasters State-run China Central Television (CCTV), Migu, Tencent Holdings Limited, and Alibaba Group, Among Others
Key Sectors TV Services, Mobile Services, and Fixed Broadband Services
Leading Players China Mobile, China Telecom, China Unicom, China Broadnet, and others

China Sports Broadcasting Media Market Broadcasters

The key broadcasters in the China sports broadcasting media market are State-run China Central Television (CCTV), Migu, Tencent Holdings Limited, Video streaming platform iQiyi, and Alibaba Group, among others.

State-run China Central Television (CCTV): State-run China Central Television (CCTV) is the national television station of China and is the country’s largest media company. Domestically, CCTV has 17 free-to-air channels and 16 pay-TV channels in operation, covering almost every aspect of the Chinese social life including drama, movies, documentaries, science, finance, military, news, children, music and sport. CCTV operates two free-to-air sports channels (CCTV5 and CCTV5+), and three pay-TV sports channels (CCTV Football, CCTV Golf Tennis and CCTV Billiards).

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China Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the China sports broadcasting media industry are TV services, mobile services, and fixed broadband services.

TV Services: The television household penetration rate in China is very high with more than 99% of Chinese homes owning at least one television set. Over the 2022-2027 forecast period, the television household penetration is again expected to increase slightly.

Mobile Services: Total mobile subscriptions is expected to grow over the next five years. The growth will be driven by multi-SIM ownership, increased availability of low-cost smartphones, and the   fast-expanding coverage of 5G connectivity.

Fixed Broadband Services: Total fixed broadband lines in China will increase during the forecast period, driven by growing demand for high-speed fiber services and applications such as smart home, smart factory, and cloud gaming, coupled with the ongoing government efforts to expand broadband coverage in rural areas.

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Some of the leading players in the China sports broadcasting media market are China Mobile, China Telecom, China Unicom, China Broadnet, and others. In 2022, China Mobile led the mobile services market, accounting for more than 54% of mobile subscriptions in 2022. Through its 5G network investments, the operator is strategically maintaining its leading position in the mobile services industry.

China Mobile also led the fixed broadband services markets, accounting for more than 45% of fixed broadband subscriptions. It is likely to maintain its leading position in fixed broadband, supported by its considerable fiber presence and leadership in gigabit broadband by speeding up network expansion across the country.

China Broadnet led the pay-TV market in 2022, accounting for more than 34% share of total subscriptions.

China Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

China Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

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Segments Covered in the Report

China Sports Broadcasting Media Sectors Outlook (Value, $ Billion, 2021-2027)

  • TV Services
  • Mobile Services
  • Fixed Broadband Services

Key Highlights

By the end of 2022, an estimated 558.0 million subscribers used pay-TV services in China, an increase of 8.5 million from 2021.

4G subscriptions accounted for a 39.8% share of the total mobile subscriptions in 2022 which will decrease to 13.9% in 2027 due to consumers migrating to 5G services.

M2M/IoT subscriptions will grow from 326 million in 2022 to 694 million in 2027, supported by emerging opportunities in industrial applications, asset management, fleet tracking, remote monitoring, and mobile payments.

Total fixed broadband lines in China will increase from 592 million in 2022 to 665 million by the end of 2027, driven by growing demand for high-speed fiber services and applications such as smart home, smart factory, and cloud gaming, coupled with the ongoing government efforts to expand broadband coverage in rural areas.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the China television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the China pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

China Broadnet
China Mobile
China Telecom
China Unicom

Table of Contents

  • 1. Table of Contents
  • 2. Country Statistics

    • 2.1. Population and households context

  • 3. Television and telecom services market outlook

    • 3.1. TV services market
    • 3.2. Mobile services market
    • 3.3. Fixed broadband services market
    • 3.4. Total telecom services revenue

  • 4. Competitive landscape snapshot

    • 4.1. Competitive landscape

  • 5. Additional Resources

    • 5.1. Data Table
    • 5.2. Glossary
    • 5.3. Research methodology
    • 5.4. About GlobalData
    • 5.5. GlobalData offices
    • 5.6. Contact us

Frequently asked questions

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