China Sports Broadcasting Media (Television and Telecommunications) Market Landscape

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China Sports Broadcasting Media Market Report Overview

The total telecom and pay-TV service revenue in China was $468.8 million in 2023 and the market will grow at a CAGR of more than 1% during 2023-2028. Contributions from mobile data and fixed broadband service segments drive the Chinese total telecom and pay-TV service market.

China Sports Broadcasting Media Market Outlook 2023-2028 ($ Million)

China Sports Broadcasting Media Market Outlook 2023-2028 ($ Million)

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The China sports broadcasting media market research report provides in-depth insights into the television and telecom services market concerning sports broadcasting in China. The report also analyzes the key players and the competitive landscape of the mobile services and fixed broadband market.

Market Revenue (2023) $468.8 Million
CAGR (2023-2028) >1%
Forecast Period 2023-2028
Key Broadcasters ·       China Central Television (CCTV)

·       Migu

·       Tencent

·       iQiyi

Key Sectors ·       TV Services

·       Mobile Services

·       Fixed Broadband Services

Leading Players ·       China Mobile

·       China Unicom

·       China Telecom

·       China Broadnet

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China Sports Broadcasting Media Market Broadcasters

The key broadcasters in China’s sports broadcasting media market are China Central Television (CCTV), Migu, Tencent, and iQiyi among others.

iQiyi: Video streaming platform iQiyi, a key subsidiary of the Chinese-language internet search provider Baidu, , has one of the largest subscribing membership bases among all internet video streaming services in China. iQiyi Sports, the dedicated sports video streaming platform, is a joint venture between iQiyi and Super Sports Media, a Chinese sports content production and streaming company. Flagship rights held by iQiyi include soccer’s English Premier League and tennis’ WTA Tour.

China Sports Broadcasting Media Market Analysis, by Broadcasters

China Sports Broadcasting Media Market Analysis, by Broadcasters

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China Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the China sports broadcasting media industry are TV services, mobile services, and fixed broadband services among others.

Mobile Services: 5G was the leading mobile technology in China in 2023 with more than 64% share of the total mobile subscriptions and is projected to increase significantly by 2028. China’s Ministry of Industry and Information Technology’s (MIIT) support for 5G infrastructure development in the country, ongoing 5G network expansions by mobile network operators, and affordable 5G plans will propel the China 5G technology growth.

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China Sports Broadcasting Media Market - Competitive Landscape

A few of the leading players in the China sports broadcasting media market are:

  • China Mobile
  • China Unicom
  • China Telecom
  • China Broadnet

China Mobile led the mobile services market in 2023, followed by China Unicom and China Telecom. China Mobile will maintain its leadership position till 2028, supported by its 5G network investments.

China Sports Broadcasting Media Mobile Market Analysis by Players, 2023 (%)

China Sports Broadcasting Media Mobile Market Analysis by Players, 2023 (%)

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Segments Covered in the Report

China Sports Broadcasting Media Sectors Outlook (Value, $ Million, 2023-2028)

  • TV Services
  • Mobile Services
  • Fixed Broadband Services

Scope

  • The China Media Landscape Report provides an overview of the sports broadcasting television and telecommunications market in China today.
  • It also includes top-level data and detailed forecasts of key indicators up to 2028.
  • The report analyses the television, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

By the end of 2022, an estimated 558.0 million subscribers used pay-TV services in China, an increase of 8.5 million from 2021.

4G subscriptions accounted for a 39.8% share of the total mobile subscriptions in 2022 which will decrease to 13.9% in 2027 due to consumers migrating to 5G services.

M2M/IoT subscriptions will grow from 326 million in 2022 to 694 million in 2027, supported by emerging opportunities in industrial applications, asset management, fleet tracking, remote monitoring, and mobile payments.

Total fixed broadband lines in China will increase from 592 million in 2022 to 665 million by the end of 2027, driven by growing demand for high-speed fiber services and applications such as smart home, smart factory, and cloud gaming, coupled with the ongoing government efforts to expand broadband coverage in rural areas.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Chinese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Chinese pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Alibaba
CCTV
China Broadnet
China Mobile
China Telecom
China Unicom
iQiyi
Migu
Tencent

Table of Contents

  • 1. Country Statistics

    • 1.1. Population and Household Context

  • 2. Television and telecom services market outlook

    • 2.1. TV services market
    • 2.2. sports services market
    • 2.3. Mobile services market
    • 2.4. Fixed broadband services market

  • 3. Service Revenue

    • 3.1. Total telecom services revenue

  • 4. Additional Resources

    • 4.1. Data Table
    • 4.2. Glossary
    • 4.3. Research methodology
    • 4.4. About GlobalData
    • 4.5. GlobalData offices

Frequently asked questions

China Sports Broadcasting Media (Television and Telecommunications) Market Landscape standard reports
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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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