China Wine Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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China Wine Market Report Overview

China wine market size was $42 billion in 2021. The market is expected to grow at a CAGR of more than 11% during the forecast period.  China wine market research report on the wine sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

China Wine Market Outlook 2021-2026 ($ Billion)

China Wine Market Outlook 2021-2026 ($ Billion)

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Market size 2021 $42 billion
CAGR % >11%
Forecast period 2021-2026
Key cities Chongqing, Shanghai, Beijing, Tianjin, Chengdu, Guangzhou, Baoding, Shenzhen, Shijiazhuang, and Linyi.
Key categories Fortified Wine, Sparkling Wine, and Still Wine
Key distribution channels Hypermarkets & Supermarkets, On Trade, E-retailers, and Food & Drinks Specialist
Key pack materials Rigid Plastics, Paper & Board, and Glass
Key companies Yantai Changyu Pioneer Wine Co Ltd, Dynasty Fine Wines Group Limited, Tonghuagrapewineco.., Ltd, Yantai Weilong Grape Wine Co., Ltd, and Yunnan Shangri-La Winery Co Ltd
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China Wine Market Segmentation by Cities

The key cities in the China wine market are Chongqing, Shanghai, Beijing, Tianjin, Chengdu, Guangzhou, Baoding, Shenzhen, Shijiazhuang, and Linyi.  In 2021, Chongqing emerged as the largest wine market in China.

China Wine Market Analysis by Cities, 2021 (%)

China Wine Market Analysis by Cities, 2021 (%)

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China Wine Market Segmentation by Categories

The key categories in the China wine market are sparkling wine, and still wine. Still wine led the China wine sector in terms of per capita consumption in 2021.

China Wine Market Analysis by Category, 2021 (%)

China wine market, by category

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China Wine Market Segmentation by Distribution Channels

The key distribution channels in the China wine market are hypermarkets & supermarkets, on trade, e-retailers, and food & drinks specialists. On trade was the leading distribution channel in the China wine sector in 2021.

China Wine Market Analysis by Distribution Channel, 2021 (%)

China wine market, by distribution channel

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China Wine Market Segmentation by Packing Materials

The key packing materials in the China wine market are glass, paper & board, and rigid plastics. Glass accounted for the highest share in the China wine market in 2021.

China Wine Market by Packing Materials, 2021 (%)

China wine market, by packing materials

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China Wine Market – Competitive Landscape

The key competitors in the China wine market are Yantai Changyu Pioneer Wine Co Ltd, Dynasty Fine Wines Group Limited, Tonghuagrapewineco.., Ltd, Yantai Weilong Grape Wine Co., Ltd, and Yunnan Shangri-La Winery Co Ltd. In 2021, Yantai Changyu Pioneer Wine Co Ltd was the leading company.

China Wine Market Analysis by Competitors, 2021 (%)

China wine market, by competitors

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Scope

  • The per capita expenditure of wine in China were higher than regional levels in 2021.
  • The per capita consumption of still wine was higher than sparkling wine and fortified wine categories in China, in 2021
  • On-trade was the leading distribution channel in the Chinese wine sector
  • Glass is the most used pack material in the Chinese wine sector, followed by paper & board and rigid plastics.
  • Consumption of still wine is higher than sparkling wine across leading cities in China.
  • “Older young adults” represent the largest subset of the wine sector in China.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Yantai Changyu Pioneer Wine Co Ltd
,Dynasty Fine Wines Group Limited
Tonghuagrapewineco.Ltd
Yantai Weilong Grape Wine Co. Ltd.
Yunnan Shangri-La Winery Co Ltd

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market environment

Value and Volume share of China in the Global and Asia-Pacific Markets

Growth Analysis of China compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of China compared to global and Asia-Pacific market

Part 2: Sector deep dive

China Wine Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category deep dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Sparkling Wine

Segment-level Analysis (in Value Terms) – Sparkling Wine

Segment-level Analysis (in Volume Terms) – Sparkling Wine

Market Size Analysis – Category: Still Wine

Segment-level Analysis (in Value Terms) – Still Wine

Segment-level Analysis (in Volume Terms) – Still Wine

Part 4: Distribution analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree Of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities By Category

Leading Cities Contribution to Volume Growth

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth And Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

China Risk Index (GCRI) 2021

China Risk Analysis – Compared to Global and Asia-Pacifican Markets

Methodology

Definitions

Appendix

Frequently asked questions

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