Cigarettes in Hungary, 2018
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"Cigarettes in Hungary, 2018", is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Hungarian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
The cigarette market experienced a considerable decline in duty paid sales up to 2005. Legitimate market volumes had fallen from 21,100 million pieces in 2000 to only 14,184 million pieces in 2005, while, in sharp contrast, the black market was reported to have increased substantially over the same period. However, new measures brought in during 2005 and 2006 helped the duty paid sector to recover, with legitimate sales volume rising in the period 2006 to 2009. Since then, the trend has once again moved downwards, with consumption estimated to stand down at 6,300 million pieces in 2016 and a forecasted 6,000 million pieces in 2017, hampered by increasing sales restrictions and recent tax rises.
Scope
– Hungary has a population of just below 9.9 million and is a member of the EU, having joined in May 2004. The Hungarian economy entered recession in 2009 along with other European economies, and despite growth in 2010 and 2011 the economy has suffered from recent difficulties facing the Eurozone. Nevertheless growth began to return in 2016.
– Sales will be affected by the impact of tighter regulations on smoking in public places and the reduction in sales outlets authorized to sell tobacco products. However, a move away from RYO will offer some benefit, helped by low-priced brands gaining popularity in the sector. The period 2017-2027 is forecast to see a fall in duty paid sales of 24.7%, with rising prices and increased concern over the risks of smoking being the main causes. By 2027 the duty paid market is expected to be down at 4,520 million pieces. Per capita consumption is forecast down 22.2% to 474 pieces/ year in 2027.
Reasons to Buy
– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
– Identify the areas of growth and opportunities, which will aid effective marketing planning.
– The differing growth rates in regional product sales drive fundamental shifts in the market.
– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.
– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Philip Morris International
BAT
Austria Tabak
Reemtsma
Hungarotabak Tobaccoland
RJ Reynolds
JTI
Continental
Gallaher
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