Colombia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

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Colombia Baby Food Market Report Overview

The Colombia baby food market size was valued at COP992.8 billion in 2021 and is expected to grow at a CAGR of more than 2% during 2021-2027. The Colombia baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Colombia Baby Food Market Outlook 2021-2027 (COP Billion)

Colombia Baby Food Market Outlook 2021-2027 (COP Billion)

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The Colombia baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Colombia.

Market Size (2021) COP992.8 billion
CAGR (2021-2027) >2%
Historical Period 2015-2021
Forecast Period 2021-2027
Key Categories ·        Baby Milks

·        Baby Wet Meals & Other

·        Baby Cereals & Dry Meals

·        Baby Drinks

·        Baby Finger Food

Key Distribution Channels ·        Drugstores & Pharmacies

·        Hypermarkets and Supermarkets

·        Convenience Stores

·        Department Stores

Leading Manufacturers ·        Nestlé

·        Abbott Laboratories

·        Groupe Lactalis

·        The Kraft Heinz Company

·        Mead Johnson (Reckitt Benckiser)

·        Alpina

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Colombia Baby Food Market Trends

Women’s participation in the Colombian workforce has been increasing steadily. In 2020, women accounted for more than 40% of the Colombian workforce. Furthermore, favorable maternity and paternity leaves are encouraging parents to cater to the critical needs of their newborns. As per the law, mothers are entitled to two 30-minute breaks a day, during work hours, to express milk to their child during the first six months following birth. The Colombian government is also planning to improve child nutrition by increasing the average duration of exclusive breastfeeding. In September 2010, the government announced a collaboration with Pfizer Nutrition for a program to improve infant nutrition. These favorable government policies will further boost the baby food demand in Colombia.

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Colombia Baby Food Market Segmentation by Categories

Baby milks category held the largest Colombia baby food market share in 2021

Baby milks category held the largest Colombia baby food market share in 2021

The key categories in the US baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drink
  • Baby Finger Food

The baby milk category accounted for the highest Colombia baby food value in 2021. This category comprises breast milk substitutes for infants aged from birth to three years old. Products include first-stage milk, and follow-on milk, among others. The first-stage milk remained the largest segment Colombian baby milk in 2021. Manufacturers continue to launch new formulations for products, including new ingredients. In 2021, Nestlé was the sales leader in the category in terms of both value and volume.

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Segments Covered in US Baby Food Market Report

 Colombia Baby Food Categories Outlook (Value, COP Billion, 2015-2027)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

Colombia Baby Food Distribution Channel Outlook (Value, COP Billion, 2015-2027)

  • Drugstores & Pharmacies
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Department Stores

Colombia Baby Food Market Segmentation by Distribution Channels

Drugstores & pharmacies dominated with the highest baby food sales in 2021

Drugstores & pharmacies dominated with the highest baby food sales in 2021

The key distribution channels in the Colombia baby food market analysis are:

  • Drugstores & Pharmacies
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Department Stores

Drugstores & pharmacies were the leading distribution channels for baby food in 2021. Colombian drugstores & pharmacy chains have been expanding aggressively. Furthermore, several foreign chains are also seeking to carve out shares in the market. Hypermarkets & supermarkets and convenience stores followed the lead among the other distribution channels.

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Colombia Baby Food Market - Competitive Landscape

Nestlé was the leading baby food manufacturer in Colombia during 2021

Nestlé was the leading baby food manufacturer in Colombia during 2021

The leading Colombian baby food companies are:

  • Nestlé
  • Abbott Laboratories
  • Groupe Lactalis
  • The Kraft Heinz Company
  • Mead Johnson (Reckitt Benckiser)
  • Alpina

Nestlé garnered the highest Colombian baby food market share both in value and volume in 2022. Abbott Laboratories and Groupe Lactalis followed the lead among other baby food companies. Nestlé offers baby food products across its key brands including Nestogeno, Nan, Klim, Alfaré, Gerber, and Althéra.

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Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
  • Detailed company profiles considering their entry in the baby food industry with key product sectors.
  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
  • Baby food industry retailing overview with company revenues along with the distribution channel insights.
  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
Groupe Lactalis
Alpina

Table of Contents

Table of Contents

Introduction

Executive Summary

Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Colombia Compared with Other Leading Countries in the Latin American Market

PCC and PCE of Colombia Compared with Global and Latin American Markets

Background

Births

The Consumer

Sociodemographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Colombia Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Baby Finger Food

Production and Trade

Imports

Exports

Distribution

Channel Share Analysis

Baby Food Retailing

Economic Background

GDP Growth and Inflation

Prospects and Forecasts

Future Trends

Definitions

Appendix

Summary Methodology

About GlobalData

Table

List of Tables

Birth & population trends, 2009-27

Live births by province, 2016 and 2019-21

Effects of COVID 19 on the working population, May 2020

Eating related problems of under fives, 2000, 2005, 2010, and 2015

Types of baby food eaten, 2010

Frequency of eating baby food, 2005

Births by age of mother, %, 2013 and 2015-21

Number of women of childbearing age by age group, 2010, 2016, and 2018-21

Female employment trends, 2013-20

Early breastfeeding initiation, 2015

Breastfeeding trends, 1995, 2000, 2005, 2010, and 2015

Breastfeeding by type and by age of baby, %, 2005 and 2010

Breastfeeding habits, % of babies, 2010

Average length of breastfeeding by socioeconomic characteristics, 2000, 2005, and 2010

Leading categories (value and volume), 2021

Baby food: manufacturer shares, value & volume, %, 2015-21

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2015-21

Baby milks: manufacturer & brand shares, value, %, 2015-21

Baby milks: manufacturer & brand shares, volume, %, 2015-21

Baby cereals & dry meals: SKUs by pack type, 2021

Baby cereals & dry meals: SKUs by pack size, 2021

Baby cereals & dry meals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21

Baby cereals & dry meals: manufacturer & brand shares, value, %, 2015-21

Baby cereals & dry meals: manufacturer & brand shares, volume, %, 2015-21

Baby wet meals & other: SKUs by pack type, 2021

Baby wet meals & other: SKUs by pack size, 2021

Baby wet meals & other: brand price positioning analysis, 2021

Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21

Baby wet meals & other: manufacturer & brand shares, value, %, 2015-21

Baby wet meals & other: manufacturer & brand shares, volume, %, 2015-21

Baby finger food: brand price positioning analysis, 2021

Baby milks & cereals: trends in imports, 2014-21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2014-21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2014-21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2014-21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2015-21

Baby food: sales by outlet type, % value, 2015-21

Baby food: sales by type of food & outlet type, % value, 2021

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2009-27

Baby food: market value, current prices ($ million), 2015-21

Baby food: market value, constant prices, 2015-21

Baby food: market volume, million kg, 2015-21

Baby food: per capita expenditure, current prices ($), 2015-21

Baby food: per capita expenditure, constant prices, 2015-21

Baby food: per capita consumption, kg, 2015-21

Baby milks: category segmentation, value & volume, 2015-21

Baby food: market value, current prices ($ million), 2021-27

Baby food: market value, constant prices, 2021-27

Baby food: market volume forecasts, million kg, 2021-27

Baby food: per capita expenditure, current prices ($), 2021-27

Baby food: per capita expenditure, constant prices, 2021-27

Baby food: per capita consumption, kg, 2021-27

Exchange rates: LCU per $, 2015-21

Exchange rates: LCU per $, 2022-27

SKUs allocation by product type

Figures

List of Figures

Colombia’s value and volume shares in the global and Latin American baby food sectors, 2021-26

Colombia compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison Colombia, Latin America, and global, 2016-26

PCE* comparison Colombia, Latin America, and global, 2016-26

Baby food: sector size (value), 2015-21

Baby food: sector size (volume), 2015-21

Market size and growth analysis by value and volume, baby food sector, 2015-27

Baby food: manufacturer shares, value %, 2021

Baby food: manufacturer shares, volume %, 2021

Baby food: manufacturer shares by category, % value, 2021

Market size and growth analysis by value and volume, baby milks category, 2015-27

Baby milks: per capita expenditure & consumption, 2015-21

Baby milks: per capita expenditure & consumption by age group, 2015-21

Baby milks: segmentation, value, and volume, 2015-21

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27

Baby cereals & dry meals: per capita expenditure & consumption, 2015-21

Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27

Baby wet meals & other: per capita expenditure & consumption, 2015-21

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (COP trillion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Frequently asked questions

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