Colombia Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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Colombia Baby Food Market Report Overview
The baby food sales in Colombia were worth COP1.1 trillion ($262.2 Trillion) in 2023. The Colombian baby food market value sales will decline at a CAGR of less than 1% during 2023-2029.
Colombia Baby Food Market Outlook, 2023-2029 (COP Trillion)
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The Colombia baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Colombia from 2017 to 2029.
| Market Size (2023) | COP1.1 Trillion |
| CAGR (2023-2028) | >(1)% |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2029 |
| Key Categories | · Baby Milks
· Baby Wet Meals & Other · Baby Cereals & Dry Meals · Baby Finger Food |
| Key Distribution Channels | · Hypermarkets and Supermarkets
· Drugstores & Pharmacies · Convenience Stores · Department Stores |
| Leading Manufacturers | · Nestlé
· Abbott Laboratories · Mead Johnson (Reckitt Benckiser) · The Kraft Heinz Company · Groupe Lactalis · Alpina |
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Colombia Baby Food Market Trends
A significant percentage of Colombian consumers purchase baby care, or childcare products based on recommendations from a virtual assistant (for example, using artificial intelligence). This trend will likely continue in the future owing to increased consumer preferences for technology-based solutions in consumer products.
Furthermore, Colombian respondents find natural and recyclable packaging claims very appealing. To capitalize on these trends, manufacturers should focus on introducing easy-to-use and convenient products.
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Colombia Baby Food Market Segmentation by Categories
The baby milk category led the Colombian baby food market sales in 2023
The key categories in the Colombian baby food market are:
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Finger Food
The value sales of the Colombia baby milks category increased significantly from 2017-2023. However, the category is expected to decline in 2029. Baby milk is usually sold in cans, tubs, or boxes. Milk is increasingly promoted based on its ingredients and the benefits claimed by manufacturers. Among special formula milks, features such as hypoallergenic, anti-reflux (AR), and lactose-free formulas are gaining traction.
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Segments Covered in the Report
Colombia Baby Food Categories Outlook (Value, COP Trillion, 2017-2029)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Finger Food
Colombia Baby Food Distribution Channel Outlook (Value, COP Trillion, 2017-2029)
- Hypermarkets and Supermarkets
- Drugstores & Pharmacies
- Convenience Stores
- Department Stores
Colombia Baby Food Market Segmentation by Distribution Channels
Drugstores & Pharmacies led the Colombian Baby Food Sales in 2023
The key distribution channels in the Colombia baby food market are:
- Hypermarkets and Supermarkets
- Drugstores & Pharmacies
- Convenience Stores
- Department Stores
Drugstores & pharmacies emerged as the most preferred distribution channel with the highest value sales in 2023. Hypermarkets & supermarkets ranked as the second-largest distribution channel that year.
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Colombia Baby Food Market - Competitive Landscape
In 2023, Nestlé garnered the largest Colombian baby food value
The leading baby food manufacturers in Colombia are:
- Nestlé
- Abbott Laboratories
- Mead Johnson (Reckitt Benckiser)
- The Kraft Heinz Company
- Groupe Lactalis
- Alpina
Nestlé dominated the Colombian baby food market with key brands including NAN AE, NAN Comfort, and NAN AR among others. Abbott Laboratories, Mead Johnson (Reckitt Benckiser), and others followed the lead among other baby food companies in Colombia.
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Scope
This report provides:
- This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Colombia, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following:
- Market environment: The report provides a comparative analysis of the value and volume shares of Colombia against the Latin American and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Colombia is compared at regional and global levels.
- Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Colombian baby food sector.
- Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby finger food. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Colombia, by category. The report provides an analysis of leading manufacturers and brands in the Colombian baby food sector in 2023 and their market shares in each category.
- Production and trade: The report provides an analysis of imports and exports in the Colombian baby food sector.
- Distribution channel: Provides analysis on the leading distribution channels at both sector and category levels in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in Colombia, with a snapshot of the economy and labor market.
Key Highlights
Value sales of baby milks grew from COP522.2 billion ($176.9 million) in 2017 to COP644.9 billion ($149.1 million) in 2023, registering a CAGR of 3.6% during this period.
Baby cereals & dry meals’ volumes dropped from 5.19 million kg in 2017 to 4.47 million kg in 2023, at a negative CAGR of 2.4%.
Value sales of the baby wet meals & others category rose from COP219.4 billion ($74.4 million) in 2017 to COP273.3 billion ($63.2 million) in 2023, at a CAGR of 3.7%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Abbott Laboratories
Mead Johnson (Reckitt Benckiser)
The Kraft Heinz Company
Groupe Lactalis
Alpina
Table of Contents
Table
Figures
Frequently asked questions
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What was the Colombia baby food market size in 2023?
The baby food market size in Colombia was COP1.1 trillion in 2023.
-
What is the expected Colombia baby food market growth rate for the forecast period?
The Colombian baby food market will decline at a negative CAGR of less than 1% during 2023-2029.
-
Which was the leading category in the Colombia baby food market in 2023?
Baby milk was the leading category in the Colombian baby food market in 2023.
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Which was the leading distribution channel of the Colombia baby food market in 2023?
Drugstores & pharmacies were the leading distribution channel of the Colombian baby food market in 2023.
-
Which are the leading Colombian baby food market manufacturers?
The leading manufacturers in the Colombia baby food market are Nestlé, Abbott Laboratories, Mead Johnson (Reckitt Benckiser), The Kraft Heinz Company, and Groupe Lactalis.
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