Consumer and Market Insights: Oral Hygiene in Mexico
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Mexico’s Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share in 2015 while the Toothbrushes & Replacement Heads category is projected to witness fastest growth during 2015-2020. Innovations will help manufacturers of Oral Hygiene products to stand out in market. Also, online channels will gain prominence for sale of Oral Hygiene products due to the convenience associated with E-commerce.
Scope
• Among the six categories analyzed, Toothpaste category has the largest volume share in 2015 while the Toothbrushes & Replacement Heads category is projected to witness fastest growth during 2015-2020.
• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in Mexico.
• Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market.
• Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, are the leading market players in the country.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Sunstar Suisse S.A.
Colgate-Palmolive Gmbh
Johnson & Johnson Gmbh
Glaxosmithkline Plc
Laboratorios Clinic
Zoothbrush
Church & Dwight Co.
Inc.
Boiron
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