Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015–2020
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According to cia.gov, the total population in Malaysia was 30.5 million as of 2015, of which 20.6 million are active internet users meaning that 67% of the total population in Malaysia have access to the internet. Relative to ASEAN (Association of Southeast Asian Nations) countries, Malaysia holds second place behind Singapore in terms of percentage of active internet users; leaving Indonesia, the Philippines, Thailand, and Vietnam well behind the competition.
Scope
• High smartphone penetration set to boost m-commerce
• Electrical and electronics was the largest product group, with total sales of MYR0.7 billion, or 31.5% of total online retail sales in 2015
• There will be a need for a well-integrated multichannel retailing strategy.
Reasons to Buy
Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
Understand which products will be the major winners and losers in the online arena in the coming years
Get an in-depth analysis of the latest trends in online retailing in Malaysia, covering the factors driving online spending across the categories
Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable.
FashionValet.com
Dinasou.com
Lazada
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