Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015–2020
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New Zealand’s online market is expected to continue on its growth trajectory over the next five years, mainly driven by higher internet and fixed broadband penetration and the easy availability of high speed internet coupled with high smartphone adoption in the country. In addition, rising popularity of e-commerce on the back of easy payment options will boost online sales over the forecast period.
Scope
“Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risks related to online retail environment. In addition, it analyzes the key consumer trends influencing New Zealand online retail industry.
What else does this report offer
• It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
• Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons to Buy
Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
Understand which products will be the major winners and losers in the online arena in the coming years
Get an in-depth analysis of the latest trends in online retailing in New Zealand, covering the factors driving online spending across the categories
Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable
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