Consumer Attitudes and Online Retail Dynamics in Thailand, 2015–2020
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Thailand follows a free-enterprise economy system and is equipped with a well-developed infrastructure. It is the second-largest economy in Southeast Asia after Indonesia. Bangkok, the county’s capital, and the country’s most populous city with a burgeoning e-commerce market, makes Thailand the most lucrative commercial hub of Asia.
Scope
• The Internet Growing Up Stronger
• Electrical and electronics was the largest product group, with total sales of THB28.7 billion, or 46% of total online retail sales in 2015.
• The New E-Payment System in Thailand and Its Effects on E-Commerce.
Reasons to Buy
Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
Understand which products will be the major winners and losers in the online arena in the coming years
Get an in-depth analysis of the latest trends in online retailing in Thailand, covering the factors driving online spending across the categories
Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable.
Central.co.th
Lazada and Its Target Outranking Share Bid Strategy
Central Group and Its New E-Payment Service to Bolster Its Sales
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