Consumer Payments Country Snapshot: Turkey 2016
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The Turkish payments market continues to witness significant change as it aims to become a cashless society by 2023. Although payment cards still play an important role, new payment technologies will continue to develop, with mobile payments expected to play a significant role in driving an increased level of electronic payment adoption in the Turkish market. This process will be supported by the modernization of the payments infrastructure over the last five years, as well as the latest amendments to regulation, which relaxed restrictions on credit card and consumer loan installment payment plans. This will have an impact on consumer indebtedness.
Scope
Verdict Financial’s “Consumer Payments Country Snapshot: Turkey 2016” examines the consumer payments market in Turkey, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless. It looks at the regulations in force in the market that players must comply with, and how these have changed in recent years.
The report also:
– Analyzes the major payment card types in terms of both card holding and usage.
– Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.
– Considers consumer attitudes towards prepaid cards, P2P tools, mobile payment tools, and contactless cards, and how companies in Turkey are deploying these tools to meet customer needs.
– Explores the online payment market in Turkey by merchant type and payment tool, as well as providing a five-year forecast for the development of the market.
– Considers the regulations affecting the payments market and how they are likely to affect both incumbents and disruptors.
Reasons to Buy
Understand the key facts and figures in the consumer payments market in Turkey.
Find out what products the major competitors are launching in the market and plan your strategy accordingly.
Discover consumer sentiments towards various payment tools in the Turkish market and use this knowledge to inform product design.
Learn about the key regulatory requirements affecting Turkish payments players and any recent or upcoming changes to those requirements.
Yapi Kredi Bankasi
Garanti Bankasi
Turkiye Is Bankasi
Visa
MasterCard
American Express
Vakiflar Bankasi
PayPal
Akbank
Western Union
TEB
Monitise
ING
Türk Ekonomi Bankasi
Samsung
Apple
LG
Sony
Hepsiburada
GittiGidiyor
Lidyana
Trendyol.
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Frequently asked questions
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